Blog: pokemon

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Games

Fandom

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big takeaways from the Switch 2 Direct.

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Switch 2 FAQs: Your cheat sheet for understanding Nintendo's upcoming console

Rhys Elliott

23 Jan 2025

Product Strategy

Games

Fandom

As we said in our games trends to watch article , 2025 will be the year of the portable. Nintendo kicked that off in earnest, finally lifting the curtain on its Switch 2 console. Here are the basics: The Switch 2 seems iterative – a bigger, better Switch with some quality-of-life improvements It is coming out in 2025 It plays Switch 1 games too, both physical and digital Nintendo will announce its software lineup on April 2, 2025 It will hold several in-person events across North America, Europe, Oceania, and Asia to build fandom and let fans go hands-on Our clients and the press have been sending us plenty of questions, so we decided to answer the most frequently asked here.

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.

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The key winners and losers of the Covid-bounce effect in games

Karol Severin

14 Oct 2021

games engagement

Fortnite

Roblox

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates how 20 key games franchises fared in the US between Q2 2020 and Q2 2021, in terms of consumer penetration growth: Roblox and Rockstar are the biggest winners Roblox grew 49% in penetration year on year.

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What Switch’s Games Offering Tells Us About Nintendo’s Strategy

Karol Severin

15 Jun 2017

ARMS nintendo switch

Games subscription services

Mobile content

Nintendo made a number of game title announcements in recent days and weeks. They include an array of game deployment models: an exclusive release of Arms; the first Pokemon-themed title Pokken Tournament; a Pokemon RPG game for Switch, as well as Nintendo’s own Super Mario Odyssey and third party games, like Rocket League or Fifa 18.

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Cutting Through The Hype Around Pokemon Go’s Success

Karol Severin

26 Jul 2016

game apps

Mobile content

mobile games

The success of Pokemon Go has been impressive so far. However, its achievements are currently over-hyped. Media outlets have been reporting the game’s every new ‘record breaking’ accolade. While true, the majority are taken out of context.

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