Understanding the significance of a play: What the AMP’s new measurement framework means for the audio industry
Photo: Image made with Canva Pro
25 Jun 2026
Tags
Categories
Companies
Podcasting has spent much of the last decade trying to prove its value through metrics inherited from a fundamentally different era of digital media. That era may finally be coming to an end.
For companies:
Become a MIDiA client
Access independent research and strategic insight designed for the entertainment economy.
- Unlock our full report archive and exclusive client-only analysis.
- Engage directly with MIDiA analysts through tailored briefings and advisory services.
- Gain clear, actionable insights to support more confident decision-making.
Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.
The discussion around this post has not yet got started, be the first to add an opinion.