streaming subscriptions Reports from MIDiA Research

Brazil Streaming Music Market
Breaking The Mould

Cover image for Brazil Streaming Music Market

Mark Mulligan

June 2017

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential of streaming is that it can monetize consumption rather than just spending, making a country’s population size as important as its spending power.

Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

Tim Mulligan

April 2017

streaming subscriptions

Netflix

Amazon Prime

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD.

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

April 2017

Consumer behaviour

Streaming

Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption.

Netflix Q1 2017
International Picks Up The Slack

Tim Mulligan

April 2017

Amazon

streaming subscriptions

Netflix

With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant. With 43.2% of the global SVOD market and a presence in 190 differing territories the only major piece missing from the picture is Netflix’s failure to launch in China, the largest and fastest growing market for digital services.

The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

Cover image for The State Of The SVOD Nation 2017

Tim Mulligan

April 2017

streaming subscriptions

emerging markets

SVOD

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD service availability in 2016.

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Cover image for Next Generation Networks

Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

Mobile App Cross Usage
Music

Karol Severin

February 2017

Streaming Music

streaming subscriptions

value proposition

Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for 80% of all streaming activity.

Streaming Music Pricing
Inelastic Stretching

Mark Mulligan

February 2017

Streaming

Streaming Music

streaming subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive price discounts.

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across the rest of their businesses.

Global Digital Music Services Benchmark
The Digital Music Marketplace

Cover image for Global Digital Music Services Benchmark

Mark Mulligan

September 2014

Subscriptions

Streaming Music

Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing business models. To better understand this marketplace, MIDiA Research conducted a Global Music Services Tracker.

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through which the irresistible force of the shift from ownership to access is best understood.

Reports: streaming subscriptions