Reports: streaming subscriptions

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

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Tim Mulligan
With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD.
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Streaming Music Growth
How The S-Curve Will Determine Growth

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Mark Mulligan
Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption.
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Netflix Q1 2017
International Picks Up The Slack

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Tim Mulligan
With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant. With 43.2% of the global SVOD market and a presence in 190 differing territories the only major piece missing from the picture is Netflix’s failure to launch in China, the largest and fastest growing market for digital services.
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The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

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Tim Mulligan
Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD service availability in 2016.
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Streaming Music Pricing
Inelastic Stretching

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Mark Mulligan
Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive price discounts.
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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

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Mark Mulligan
In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across the rest of their businesses.
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