Reports: Media

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Defining entertainment superfans Characteristics, categories, and commercial impact

The new Hollywood Tactics for YouTube’s TV takeover

Social as the home of online scenes Going beyond viral moments

The future of creator apps Fuelling engagement with fandom

Beyond the hype AI music creation in 2025

India market focus A fandom and AI-forward online population

Germany media consumption Q4 2024 Growth potential on all fronts

UK media consumption Q4 2024 A mature market with niche growth prospects

Podcasts as a key information source Implications for media companies

Music discovery snapshot Q4 2024 Breaking through the noise

Streaming TV’s fight on social’s stage Tactics for a short-form video future

MIDiA's gamer segmentation Prioritise why – not just how – players engage with games

Social video TikTok sets the pace

Esports viewers update A valuable segment with a (solvable) growth problem

The four key cultural trends transforming digital entertainment in 2021 and beyond

Sci-fi video fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil