Reports: Instagram

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

Report by Zach Fuller

28 Jun 2017

Apple

Amazon

google

In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer behaviour...

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Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Report by Tim Mulligan

23 Mar 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...

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The Experience Economy
The Value Shift In Media Assets

Report by Zach Fuller

22 Mar 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in...

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Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Report by Karol Severin

22 Feb 2017

Spotify

YouTube

Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because...

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Instagram User Profile
Edging Towards Mainstream

Report by Zach Fuller

17 Nov 2016

Facebook

Mobile messaging

Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual...

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Report by Tim Mulligan

21 Jan 2016

YouTube

twitter

music video

The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed it into a product...

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