Reports: Instagram
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Music sync market forecast Production libraries raise the pitch
Audio creators The new creative frontier
The future of music The rise of a counterculture industry
Profiling single-player versus multiplayer gamers A generational changing of the guard
Social media user snapshot Q1 2022
Social video TikTok sets the pace
Esports viewers update A valuable segment with a (solvable) growth problem
Consumers as creators The artist / audience line is blurring
Music creators Slicing the funnel
2022 MIDiA predictions The year of the creator
Beyond broadcast How digital natives will reboot sports content monetisation
From social media to creator tools The evolution of UGC
Spotify Q2 2021 earnings Slowdown arrives
