Reports: Instagram
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Attention economy Reasons, not ways, to spend attention
Music’s Instagram moment The social music creation revolution
Watch parties Rebooting the watercooler moment
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Podcast videos Format blurring expands podcasts’ future
Kill the campaign Music marketing needs branding, not direct response
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
A field of all levels Strategizing music’s attention economy
Social media marketing is becoming its own cultural moment
Streaming’s next growth phase The necessity of differentiation
State of the music creator economy Post-lockdown growth
Radio audiences A window of opportunity
Attention inflation How multitasking is reshaping the attention economy
Lean-through consumption Communities are key
