Epic Games Reports from MIDiA Research

Profiling Steam users
A valuable gamer niche

Report by Karol Severin

6 Apr 2023

Amazon

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Music’s Instagram moment
The social music creation revolution

Cover image for Music’s Instagram moment

Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

Consumer Behaviour

Apple

Spotify

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Games’ cultural role in the 2020s

Report by Karol Severin

29 Sep 2022

£3,000.00 excl. VAT

Games

Epic Games

Cultural Trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Music creator survey, Q4 2021
Redefining success

Cover image for Music creator survey, Q4 2021

Report by Tatiana Cirisano

31 May 2022

£3,000.00 excl. VAT

creators

Spotify

artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

Video

Amazon

Facebook

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

NFTs and entertainment
Opportunity assessment

Report by Karol Severin

27 Jan 2022

£3,000.00 excl. VAT

Games

mobile games

Epic Games

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies...

Games discovery and conversion
Navigating between generations in the 2020s

Cover image for Games discovery and conversion

Report by Karol Severin

30 Sep 2021

£3,000.00 excl. VAT

Spotify

YouTube

digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Cover image for Getting serious about esports

Report by Alistair Taylor

31 Mar 2021

£3,000.00 excl. VAT

Games

Yahoo

esports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early...

Music and Games Partnership Strategy
Beyond the Comfort Zone

Cover image for Music and Games Partnership Strategy

Report by Karol Severin

29 Jan 2021

£5,000.00 excl. VAT

Apple

Spotify

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models...

Virtual Concerts
A New Video Format

Report by Mark Mulligan

22 Dec 2020

£4,000.00 excl. VAT

Video

YouTube

Amazon

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,...

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Apple

Spotify

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Report by Karol Severin

11 Aug 2020

£3,000.00 excl. VAT

Consumer Behaviour

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream...

Sports Consumption
Measuring COVID-19’s Impact

Report by Alistair Taylor

10 Jul 2020

£3,000.00 excl. VAT

Apple

Video

discovery

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Report by Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

live music

live

artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s...

COVID-19
Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Report by Karol Severin

26 Jun 2019

£3,000.00 excl. VAT

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

Quarterly Digital Content Trends Q4 2018

Report by Tim Mulligan

23 Jan 2019

£5,000.00 excl. VAT

Spotify

YouTube

Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour...

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan

18 Sep 2018

£3,000.00 excl. VAT

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan

29 Jun 2018

£3,000.00 excl. VAT

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Reports: Epic Games