The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

20,000 foot view:  With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for...

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The rise of the silver streamer
55+ demographic reshapes video streaming

Report by Tim Mulligan

30 Apr 2021

£3,000.00 excl. VAT

silver streamer reaggregation

video ecosystems

d2c

  2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand...

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The Great Reaggregation
Lockdown, Demand and Consolidation

Report by Tim Mulligan

29 Jan 2021

£3,000.00 excl. VAT

Video

reaggregation

video ecosystems

  COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of...

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Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Report by Tim Mulligan

27 Nov 2020

£3,000.00 excl. VAT

AVOD

streaming video

d2c

  Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily...

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D2C 2020
Media, Tech and Communications Majors Go Head to Head

Report by Tim Mulligan

30 Apr 2020

Media Majors

tech majors

Communications Majors

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising...

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COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

oronavirus

Pay-TV

streaming services

  The postponement of annual competitions and  major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’  value propositions rely on live sports. Filling...

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Awareness and Demand Indicators for Disney+ versus Apple TV+

Report by Tim Mulligan

21 Feb 2020

£3,000.00 excl. VAT

d2c

Apple TV+

Disney+

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer...

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Building Show Fandom in the Streaming Era

Report by Tim Mulligan

13 Feb 2020

£3,000.00 excl. VAT

tv show marketing

Marketing

streaming tv shows

  The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

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TV Network Rankings
Brand Equity and the Weaponisation of Originals

Report by Amanda Stears

8 Nov 2019

£3,000.00 excl. VAT

tv viewing

TV streaming

live TV

  The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional...

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