Music Piracy in Brazil Assessing the Impact on Music Consumption
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During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services. However, many Brazilians, particularly younger ones, have grown accustomed to accessing music illegally, thus creating the key challenge of persuading them to switch to legitimate alternatives. Nonetheless the market opportunities that Brazil presents to the global music industry remain compelling.
Key Findings-
of to year olds believe music is worth paying for
music piracy slightly out performs mobile music piracy in Brazil, even among Digital Natives
to year olds are both the most active file sharers and the most willing to pay for digital music
- Poor internet and low income levels are factors behind Brazil’s elevated music rates
- File sharing decreases with age, falling from of to year olds to quarter of over however these are still markedly above the and UK
- Willingness to for music however rises among over aged
Companies mentioned in this report : Soundcloud, Spotify, YouTube, Apple