Music Piracy in Brazil Assessing the Impact on Music Consumption
Report by
Mark Mulligan

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20,000 Foot the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services. However, many Brazilians, particularly younger ones, have grown accustomed to accessing music illegally, thus creating the key challenge of persuading them to switch to legitimate alternatives. Nonetheless the market opportunities that Brazil presents to the global music industry remain of to year olds believe music is worth paying music piracy slightly out performs mobile music piracy in Brazil, even among Digital to year olds are both the most active file sharers and the most willing to pay for digital music