Decoding the Digital Consumer An Analysis of the Digital Music Behaviour of UK Consumers

           years after the launch of the iTunes Store and            years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform. Subscriptions are making some headway but churn looks set to become an important part of the digital landscape.

Companies mentioned in this report: Apple iTunes Store, iPlayer, BBC, YouTube