Reports Entertainment and Fandom

Decoding the Digital Consumer An Analysis of the Digital Music Behaviour of UK Consumers

Mark Mulligan
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If you are interested this report, or related reports such as Music Consumer Segmentation From Lagging Indicators To Leading Indicators, The Aficionado Impact How Super Fans Changing Spending Patterns Are Dragging Down Music Sales and The Digitally Native Music Consumer A Digital Native Music Behaviour Deep Dive get in touch today to enquire about a report bundle.

           years after the launch of the iTunes Store and            years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform. Subscriptions are making some headway but churn looks set to become an important part of the digital landscape.

Companies mentioned in this report: Apple iTunes Store, iPlayer, BBC, YouTube