TikTok A fandom community powerhouse Case Study Hanna Kahlert August 2022 Media and Marketing Read the case study …
A tale of two album releases Gunna and The Weeknd Case Study Mark Mulligan and Tatiana Cirisano August 2022 Music Read the case study …
Inside the growing scene of neoperreo Case Study Mark Mulligan and Tatiana Cirisano August 2022 Music Read the case study …
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption Case Study Tim Mulligan and Hanna Kahlert July 2022 Netflix content strategy user generated content Read the case study …
How Epidemic Sound is reinventing production music Case Study Kriss Thakrar and Tatiana Cirisano July 2022 Music Business Strategy Read the case study …
The Morbius fandom misread Case Study Hanna Kahlert July 2022 Audience Insight Media and Marketing Read the case study …
Spotify expands the solutions to creators’ discovery problem Case Study Annie Langston July 2022 Business Strategy Audio Read the case study …
BBC Sounds transitions radio listeners to digital audio Case Study Annie Langston June 2022 BBC Audio Read the case study …
Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton Case Study Hanna Kahlert June 2022 Media and Marketing Read the case study …
YouTube Shorts The changing face of social Case Study Richard Broadhurst May 2022 Video Read the case study …
SXM Media SXM Media’s advertising tool aims to better target audio consumers Case Study Annie Langston May 2022 Audio Read the case study …
Kilometre Music Group How Kilometre Music Group is finding a niche in a competitive market Case Study Kriss Thakrar and Tatiana Cirisano March 2022 Read the case study …
MoviePass (2.0) Case Study Tim Mulligan March 2022 Video AVOD Business Strategy Read the case study …
Squid Game TV internationalisation 2.0 – Squid Game Case Study Tim Mulligan February 2022 Read the case study …
Twenty One Pilots How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony Case Study Tatiana Cirisano January 2022 Music live streaming Live entertainment Read the case study …
Bored Ape Yacht Club BAYC cracks the code for NFT fandom Case Study Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano January 2022 Media and Marketing NFT Read the case study …