Reports: Case Studies
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
'Unholy' goes viral Social media marketing campaigns need audience support
Teleparty
Culture booms creatively when under constraint The rise of house music
Meta and games The race between user interface and content
NPR continues to capitalise on radio foundations in the podcast market
Hulu and the case for hybrid ad-supported SVOD
TikTok A fandom community powerhouse
A tale of two album releases Gunna and The Weeknd
Inside the growing scene of neoperreo
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption
How Epidemic Sound is reinventing production music
The Morbius fandom misread
Spotify expands the solutions to creators’ discovery problem
BBC Sounds transitions radio listeners to digital audio
Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton
Reality Labs
YouTube Shorts The changing face of social
YouTube Bridging consumption and creation
