The Kings League A sporting competition for the lean-in generation Case Study Case Study by Ben Woods 1 Jun 2023 Video YouTube Twitch Read the case study …
How Coachella put the power of UGC livestreaming on display Case Study Case Study by Tatiana Cirisano 1 Jun 2023 YouTube Music Business Strategy Read the case study …
An AI-generated Drake and The Weeknd collab is shaking the music industry Case Study Case Study by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano 2 May 2023 Music Read the case study …
PlayPilot How social media behaviours can tackle the tyranny of choice Case Study Case Study by Ben Woods 2 May 2023 Video Read the case study …
Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late Case Study Case Study by Hanna Kahlert 2 May 2023 Media and Marketing Read the case study …
Markiplier’s podcast breakthrough sets a new precedent for games creators Case Study Case Study by Annie Langston and Kazia Rothwell 3 Apr 2023 Spotify Games Markiplier Read the case study …
CD Baby’s ‘Stages’ can serve both passion and professionalism Case Study Case Study by Tatiana Cirisano 3 Apr 2023 Music Business Strategy Read the case study …
Apple Music is winning over US 25-34s Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 3 Apr 2023 Apple Spotify Music Read the case study …
Spotify’s new podcast features mimic music discovery Case Study Case Study by Annie Langston 3 Apr 2023 Audio Read the case study …
Good Good Golf Leveraging the commercial power of the creator group Case Study Case Study by Sam Griffin and Ben Woods 3 Apr 2023 Video YouTube Product Strategy Read the case study …
AI use cases in the entertainment industry Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI Case Study Case Study by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston 20 Mar 2023 Cultural Trends Critical Developments Read the case study …
The Witcher Netflix’s appeal to gamer fandom Case Study Case Study by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods 20 Mar 2023 Video Games Read the case study …
Artiphon’s Minibeats brings social music creation to Snapchat Case Study Case Study by Tatiana Cirisano 1 Mar 2023 Music Product Strategy Read the case study …
KERV Interactive dives into mainstream shopping TV Case Study Case Study by Tim Mulligan 1 Mar 2023 Video Business Strategy Read the case study …
Just BeReal Why simple can be better for social (and beyond) Case Study Case Study by Hanna Kahlert 1 Mar 2023 Audience Insight Media and Marketing Read the case study …
Global Radio illustrates the opportunities for radio’s digital transition Case Study Case Study by Annie Langston 1 Mar 2023 Business Strategy Audio Read the case study …
How OpenAI fits into the growing need for scarcity in digital entertainment Case Study Case Study by Hanna Kahlert 1 Feb 2023 Media and Marketing Read the case study …
DAZN Watch Party Case Study Case Study by Ben Woods 1 Feb 2023 Video Product Strategy Read the case study …
Apple Music taps into mainstream music audience to grow podcast videos Case Study Case Study by Annie Langston 1 Feb 2023 Business Strategy Audio Read the case study …
How brand building freed Fred again.. from the song economy Case Study Case Study by Mark Mulligan and Tatiana Cirisano 1 Feb 2023 Read the case study …