Reports: Case Studies

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

YouTube’s AI DreamTrack reflects a divided industry

Patchwork / Fortnite

Magnifi

Disney Dreamlight Valley Laying the foundations for interactive fan worlds

Kwebbelkop and WatchMeForever Novelty appeal or AI revolutionaries?

Frndly TV Going the extra mile for the silver dollar

Dance Cry Dance Break innovates subscriptions with artist storytelling

Grimes leans into fan creativity with Elf.Tech

How Dua Lipa’s Service95 maintains her relevancy

Innovation feature concept Building a dynamic social ad experience on FAST

Nobody Sausage A masterclass in relatable content from a virtual sausage

Streaming TV meets local Amazon’s UK creative industries investments

How Max is already closing the audience gap

Taylor Swift and the art of building a fanbase

The Kings League A sporting competition for the lean-in generation

How Coachella put the power of UGC livestreaming on display

An AI-generated Drake and The Weeknd collab is shaking the music industry

PlayPilot How social media behaviours can tackle the tyranny of choice

Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

Markiplier’s podcast breakthrough sets a new precedent for games creators