Frndly TV Going the extra mile for the silver dollar Case Study Tim Mulligan October 2023 Read the case study …
Dance Cry Dance Break innovates subscriptions with artist storytelling Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano August 2023 Read the case study …
Grimes leans into fan creativity with Elf.Tech Case Study Tatiana Cirisano August 2023 Fandom Read the case study …
How Dua Lipa’s Service95 maintains her relevancy Case Study Annie Langston August 2023 The New York Times Dua Lipa barbie Read the case study …
Innovation feature concept Building a dynamic social ad experience on FAST Case Study Tim Mulligan and Ben Woods August 2023 Freemium advertisers Business Strategy Read the case study …
Nobody Sausage A masterclass in relatable content from a virtual sausage Case Study Ashleigh Millar July 2023 Rihanna Samsung TikTok Read the case study …
Streaming TV meets local Amazon’s UK creative industries investments Case Study Tim Mulligan July 2023 Business Strategy Read the case study …
How Max is already closing the audience gap Case Study Annie Langston June 2023 Business Strategy Audio Read the case study …
Taylor Swift and the art of building a fanbase Case Study Hanna Kahlert June 2023 Audience Insight Media and Marketing Read the case study …
The Kings League A sporting competition for the lean-in generation Case Study Ben Woods June 2023 Video YouTube Twitch Read the case study …
How Coachella put the power of UGC livestreaming on display Case Study Tatiana Cirisano June 2023 YouTube Music Business Strategy Read the case study …
An AI-generated Drake and The Weeknd collab is shaking the music industry Case Study Mark Mulligan, Hanna Kahlert and Tatiana Cirisano May 2023 Music Read the case study …
PlayPilot How social media behaviours can tackle the tyranny of choice Case Study Ben Woods May 2023 Video Read the case study …
Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late Case Study Hanna Kahlert May 2023 Media and Marketing Read the case study …
Markiplier’s podcast breakthrough sets a new precedent for games creators Case Study Annie Langston and Kazia Rothwell April 2023 Spotify Games Markiplier Read the case study …
CD Baby’s ‘Stages’ can serve both passion and professionalism Case Study Tatiana Cirisano April 2023 Music Business Strategy Read the case study …
Apple Music is winning over US 25-34s Case Study Kriss Thakrar and Tatiana Cirisano April 2023 Apple Spotify Music Read the case study …
Spotify’s new podcast features mimic music discovery Case Study Annie Langston April 2023 Audio Read the case study …
Good Good Golf Leveraging the commercial power of the creator group Case Study Samuel Griffin and Ben Woods April 2023 Video YouTube Product Strategy Read the case study …
AI use cases in the entertainment industry Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI Case Study Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston March 2023 Cultural Trends Critical Developments Read the case study …