Case Studies

Cover image for How Charli XCX leveraged the hyperpop scene into a global movement

How Charli XCX leveraged the hyperpop scene into a global movement

Mark Mulligan and Tatiana Cirisano
Labels Streaming US
Hyperpop music emerged in the 2010s, led by producer A.G. Cook, his record label PC Music, and its particular style of exaggerated, self-referential pop. From the start, though, hyperpop was always more than a music genre. It was catalysed by backlash to consumerism and late-stage capitalism, which shaped everything from the sound of the music to t...
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Cover image for Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Rutger Rosenborg
Audience Insight
In 2016, Panoply Media made its newly acquired dynamic ad-insertion technology (formerly Audiometric) available under the name Megaphone. Through Megaphone, Panoply expanded from podcast publishing into podcast hosting, analytics, and advertising. With its largely self-serve technology geared toward podcast creators, Megaphone could become more tha...
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Cover image for Fortnite

Fortnite
A cross-entertainment oasis?

Karol Severin
Free Report
When it comes to games that leverage music, TV, film, and many of the other topics covered in Gamers: a cross-entertainment summary report, Fortnite is the de-facto example. While Epic Games’ Fortnite: Save the World began as a modest cooperative shooter in 2017, the spin-off battle royale mode (100-player last-person standing) plummeted Fortnite...
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