Case Studies

Cover image for FaZe Clan

FaZe Clan

Richard Broadhurst

5 May 2022

Video Social Social media

Founded in 2010, FaZe Clan quickly rose to popularity through videos of trick-shots in Call of Duty. It is now the most famous esports team in the world. However, as of 2021, defining FaZe Clan as an esports team is limitative. In the ten years since its birth, it evolved into a talent, media, and cross-entertainment fandom monetisation business, m...

Cover image for Kilometre Music Group

Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

2021 saw a rise in new investors entering the market to compete for evergreen music catalogues. However, the crowded market makes it harder to stand out as a company, especially one in which artists can trust their legacies. One strategy to stand out and maximise returns is choosing a specialty to drive acquisitions, as Kilometre Music Group has do...

Cover image for MoviePass (2.0)

MoviePass (2.0)

Tim Mulligan

24 Mar 2022

Video AVOD Business Strategy

MoviePass (1.0) was an American subscription-based movie ticketing service that allowed subscribers to purchase up to three movie tickets per month for a monthly fee. The service utilised a mobile app where users checked into a cinema and chose a movie and showtime, which resulted in the cost of the ticket being loaded to a prepaid debit card that ...

Cover image for Paramount +

Paramount +

Tim Mulligan

15 Mar 2022

Video SVOD SVOD Services

ViacomCBS was notably absent from the D2C big bang moment of Q4 2019-Q2 2020. This was primarily due to the challengers of the integration of Viacom and CBS TV network and production businesses following the November 2019 merger of the two distinct entities.

Cover image for Squid Game

Squid Game
TV internationalisation 2.0 – Squid Game

Tim Mulligan

11 Feb 2022

Squid Gamereveals the narrative possibilities unleashed by global on-demand commissioning. Showrunner, Hwang Dong-hyuk, spent eleven years trying to get the project greenlit, before Netflix saw its opportunity to commission it as an original in order to grow its under-indexing South Korean userbase (in Q2 2021, Netflix weekly active use was twenty ...

Cover image for Twenty One Pilots

Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Tatiana Cirisano

28 Jan 2022

Music live streaming Live entertainment

In September 2021, rock band Twenty One Pilots became the latest act to perform a pre-taped set in gaming platform Roblox as avatars (following Lil Nas X in 2020).Billed as the kick-off to the band’s in-person Takeøver Tour, promoting their albumScaled & Icy, the weekend event included a pre-show premiere performance, and replays on the hour...

Cover image for Bored Ape Yacht Club

Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

11 Jan 2022

Media and Marketing NFT

Launched in April as the flagship creation of media company Yuga Labs, BAYC is a collection of ten thousand cartoon ape NFTs, priced at 0.08 ETH apiece. The collection has generated more than $1 billion to date and counts many celebrities, like Snoop Dogg and Jimmy Fallon, among its community of owners.

Cover image for Indian sports consumer profiles

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Srishti Das

28 Oct 2021

Figure 1: Broadcast is still fragmented among broadcast TV and digital users Urban male sports fan 1:Born into the digital age, there is an inclination to consume online content. However, family viewing is still through traditional broadcast in India.

Cover image for Fender

Fender
The journey from a vintage icon to a driver of modern music making

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

Fender has long been renowned for one thing more than anything else – guitars. Since releasing its first guitars in the early 1950s, Fender has become an icon in music. For a long time, their historical legacy was enough to ride on, as an established collector market would drive sales of vintage recreations and custom shop models.

Cover image for Beatport

Beatport
A modern creator tools ecosystem

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

Beatport was founded in 2004 as an online music marketplace geared towards DJs. This remains its core business, but in the time since (and particularly the past several years), it has expanded to offer more. Beatport now owns Loopmasters, including both sound packs platform Loopcloud, and music plug-in marketplace Plugin Boutique, as well as distri...

Cover image for Splice

Splice

Mark Mulligan and Kriss Thakrar

7 Sep 2021

Music Justin Bieber AI

Founded in 2013, US-based music creator platform Splice has become one of themost recognisable brands in the creator tools space. Splice took the subscription access model for music sounds and samples to a global scale, both riding anddriving the creative trend towards sounds-based music production.

Cover image for BTS

BTS
BTS hit big with the most successful virtual concert yet

Mark Mulligan, Karol Severin and Kriss Thakrar

15 May 2021

Music concerts BTS

BTS are the best selling artist of 2020, and their label, Big Hit Music, deserves credit for the innovations they have championed in driving fandom – particularlywith virtual concerts. Map of the Soul: ON:E is the most successful virtual concertyet, selling 993,000 tickets and earning $35 million in revenue.

Cover image for Beer Buddy

Beer Buddy
Beer Buddy | The case for social app simplicity

Hanna Kahlert

19 Apr 2021

Facebook Twitter Social media

As the incumbent social networks grow ever more complex, vying to compete for weekly active use and engagement metrics, they leave behind their original driving use cases. The most successful have been simple: Facebook was ‘who am I? What my friends are doing?’.

Cover image for Peacock

Peacock

Tim Mulligan

28 Feb 2021

Video Comcast Sky

US communications behemoth Comcast, owner of NBCUniversal’s D2C strategy, is led by Peacock. Of the big four D2C services that launched in a 12-month period, between H2 2019 and H2 2020, Peacock was the late entrant. Potentially, it may have the biggest disruptive impact because Comcast owns the second largest cable pay-TV business and the larges...

Cover image for Splash / Tones and I

Splash / Tones and I
Splash / Tones and I event showcases the future of artist-fan engagement

Mark Mulligan

25 Jan 2021

Music Sony Music lil nas x

With more than 150 million monthly active users, and most of those very young, Roblox has carved out for itself an important and highly targeted youth audience. The extensible nature of the platform means that it supports multiple games worlds rather than a uniform gaming environment.

Cover image for Dream11

Dream11
Dream11 offers monetisation strategy for emerging market fandom

Tim Mulligan, Alistair Taylor and Srishti Das

18 Jan 2021

Video investment Fandom

Fantasy Premier League was first introduced in India via the English Premier League. However, it was niche and was played only by the urban, English-speaking viewers. Over the last decade, many additional sports began to use the Fantasy Leagues to engage with their fans.

Cover image for Driift

Driift
Driift creates a new vertically integrated approach to live performances

Mark Mulligan

22 Dec 2020

live music Music Product Strategy

Founded in 2020, UK-based Driift was set up to capitalise on and drive the newopportunities that were presented by lockdown’s cessation of live music concerts.Spun out of artist agency ATC, Driift takes an artist-centric approach, with a core focus on high-production values and ticketed events with ticketing partner Dice.

Cover image for BandLab

BandLab
BandLab taps the growing demand for creator communities

Mark Mulligan

15 Nov 2020

Music BandLab online publishing

Founded in 2014, Singapore-headquartered BandLab has built a multi-facetedmusic business, with divisions focused on manufacture of guitars, retail stores,media, and an online artist platform. With significant financial backing, BandLab has made some high-profile acquisitions, including taking a large shareholding in RollingStone (now divested), as ...

Cover image for BBC Sounds

BBC Sounds
BBC Sounds sets a blueprint for broadcaster podcast strategy

Mark Mulligan

9 Oct 2020

Spotify Home audio Digital audiences

Sounds is the BBC’s successor audio app to iPlayer Radio, combining live radio, on-demand programmes, music, and podcasts. Although it faced some resistance to the app initially – predominately from older audiences fearful of change – Sounds has quickly become the best performing broadcaster audio app across the markets that MIDiA tracks.

© 2025 MIDiA Research Ltd. All Rights Reserved.