Indian sports consumer profiles Indian urban sports fandom in Q3 2021 Case Study Srishti Das October 2021 Read the case study …
Fender The journey from a vintage icon to a driver of modern music making Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano September 2021 Music Read the case study …
Beatport A modern creator tools ecosystem Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano September 2021 Music Read the case study …
Splice Case Study Mark Mulligan and Kriss Thakrar September 2021 Music Justin Bieber AI Read the case study …
BTS BTS hit big with the most successful virtual concert yet Case Study Mark Mulligan, Karol Severin and Kriss Thakrar May 2021 Music concerts BTS Read the case study …
Beer Buddy Beer Buddy | The case for social app simplicity Case Study Hanna Kahlert April 2021 Facebook twitter social media Read the case study …
Splash / Tones and I Splash / Tones and I event showcases the future of artist-fan engagement Case Study Mark Mulligan January 2021 Music Sony Music lil nas x Read the case study …
Dream11 Dream11 offers monetisation strategy for emerging market fandom Case Study Tim Mulligan, Alistair Taylor and Srishti Das January 2021 Video Investment Fandom Read the case study …
Driift Driift creates a new vertically integrated approach to live performances Case Study Mark Mulligan December 2020 live music Music Product Strategy Read the case study …
BandLab BandLab taps the growing demand for creator communities Case Study Mark Mulligan November 2020 Music BandLab online publishing Read the case study …
BBC Sounds BBC Sounds sets a blueprint for broadcaster podcast strategy Case Study Mark Mulligan October 2020 Spotify Home audio Digital audiences Read the case study …