Splash / Tones and I Splash / Tones and I event showcases the future of artist-fan engagement Case Study Case Study by Mark Mulligan 25 Jan 2021 Music Sony Music lil nas x Read the case study …
Dream11 Dream11 offers monetisation strategy for emerging market fandom Case Study Case Study by Tim Mulligan, Alistair Taylor and Srishti Das 18 Jan 2021 Video Investment Fandom Read the case study …
Driift Driift creates a new vertically integrated approach to live performances Case Study Case Study by Mark Mulligan 22 Dec 2020 live music Music Product Strategy Read the case study …
BandLab BandLab taps the growing demand for creator communities Case Study Case Study by Mark Mulligan 15 Nov 2020 Music BandLab online publishing Read the case study …
BBC Sounds BBC Sounds sets a blueprint for broadcaster podcast strategy Case Study Case Study by Mark Mulligan 9 Oct 2020 Spotify Home audio Digital audiences Read the case study …