KERV Interactive dives into mainstream shopping TV Case Study Tim Mulligan March 2023 Video Business Strategy Read the case study …
Just BeReal Why simple can be better for social (and beyond) Case Study Hanna Kahlert March 2023 Audience Insight Media and Marketing Read the case study …
Global Radio illustrates the opportunities for radio’s digital transition Case Study Annie Langston March 2023 Business Strategy Audio Read the case study …
How OpenAI fits into the growing need for scarcity in digital entertainment Case Study Hanna Kahlert February 2023 Media and Marketing Read the case study …
Apple Music taps into mainstream music audience to grow podcast videos Case Study Annie Langston February 2023 Business Strategy Audio Read the case study …
How brand building freed Fred again.. from the song economy Case Study Mark Mulligan and Tatiana Cirisano February 2023 Read the case study …
YouTube is paving a new music discovery pathway — will it work? Case Study Kriss Thakrar and Tatiana Cirisano January 2023 Music Read the case study …
Spotify’s audiobook vertical brings a new format to the masses Case Study Annie Langston January 2023 Audio Read the case study …
Amazon Music caters to both passive and active listeners Case Study Kriss Thakrar, Tatiana Cirisano and Annie Langston November 2022 Critical Developments Read the case study …
Europe-born Podimo is set to infiltrate the entire Western market Case Study Annie Langston November 2022 Audio Read the case study …
Taylor Swift’s Midnights playbook for sustaining superstardom Case Study Tatiana Cirisano November 2022 Music Read the case study …
Xbox Game Pass Ultimate Samsung smart-TV partnership Case Study Tim Mulligan November 2022 Video Samsung Microsoft Read the case study …
'Unholy' goes viral Social media marketing campaigns need audience support Case Study Hanna Kahlert and Ashleigh Millar October 2022 TikTok Marketing Strategy Media and Marketing Read the case study …
Culture booms creatively when under constraint The rise of house music Case Study Hanna Kahlert September 2022 Media and Marketing Read the case study …
Meta and games The race between user interface and content Case Study Karol Severin September 2022 Games Cultural Trends Read the case study …
NPR continues to capitalise on radio foundations in the podcast market Case Study Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston September 2022 Audio Read the case study …
Hulu and the case for hybrid ad-supported SVOD Case Study Tim Mulligan August 2022 Video Read the case study …