Blog: wpp

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Why Amazon and Microsoft Are Joining Forces on Voice

Zach Fuller
Amazon and Microsoft have announced they will be collaborating around the Echo by allowing Microsoft’s Cortana service to be accessed through the voice control device. Whilst the move is not a direct merger between the company’s two respective voice assistants, it will now allow users commanding Cortana to open Alexa, meaning you will now be able to launch one of over 18,000 Alexa skills.
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If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller
Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive Pay-TV offerings, we could soon see another re-bundling factor occur.
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Snap Inc. As An AR Company

Zach Fuller
Whilst those uneasy by the company's IPO may feel vindicated by the stock’s falling price, it may not be wise to completely write-off Snap Inc. just yet. Snap Inc. is ‘a camera company’. If we momentarily ignore the questions over monetisation, Snapchat has a hold on youthful demographics that other services would die for, hence the eagerness of Facebook to mimic features of Snapchat such as lenses and Messenger Day, a clone of Snapchat’s Stories.
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