Blog: wpp

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry

communications

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

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Q1 Snapshot: Advertising and Media in Big Tech

Zach Fuller

4 May 2018

advertising

Alphabet

amazon media group

The past three months saw big tech’s advertising and media practices thrust into the spotlight, with the very public Cambridge Analytica controversy swiftly following the EU’s introduction of GDPR.

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Quick Take: Why Amazon and Microsoft Are Joining Forces on Voice

Zach Fuller

1 Sep 2017

Amazon

Apple

Facebook

Amazon and Microsoft have announced they will be collaborating around the Echo by allowing Microsoft’s Cortana service to be accessed through the voice control device. Whilst the move is not a direct merger between the company’s two respective voice assistants, it will now allow users commanding...

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If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller

25 Aug 2017

Amazon

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive ...

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Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

Facebook

Google

Instagram

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets, as Snap continues to feel the pressure of competition with Facebook and other messaging serv...

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Snap Inc. As An AR Company

Zach Fuller

17 Mar 2017

ar

augmented reality

cimagine media

Whilst those uneasy by the company's IPO may feel vindicated by the stock’s falling price, it may not be wise to completely write-off Snap Inc. just yet. Snap Inc. is ‘a camera company’. If we momentarily ignore the questions over monetisation, Snapchat has a hold on youthful demographics that...

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