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Snap Inc. As An AR Company

Zach Fuller
Whilst those uneasy by the company's IPO may feel vindicated by the stock’s falling price, it may not be wise to completely write-off Snap Inc. just yet. Snap Inc. is ‘a camera company’. If we momentarily ignore the questions over monetisation, Snapchat has a hold on youthful demographics that other services would die for, hence the eagerness of Facebook to mimic features of Snapchat such as lenses and Messenger Day, a clone of Snapchat’s Stories.
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