In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Blog post by Tim Mulligan

20 Sep 2017

21st century fox

Facebook media

Media

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21 st  Century Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between…

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A View To a Sure Thing: Why Apple and Amazon Want James Bond

Blog post by Tim Mulligan

12 Sep 2017

Amazon

Apple

Danjaq

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM,…

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Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Blog post by Karol Severin

17 Aug 2017

Angry Birds

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase),…

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The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Blog post by Zach Fuller

5 Jul 2017

4:44

apple music

beyonce

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement…

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Facebook Gets Further Into Premium Sports Content

Blog post by Tim Mulligan

30 Jun 2017

facebook

Fox

Fox Go

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook…

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Dalian Wanda’s Global Ambition Comes Up Against The Cold Logic Of Financial Reality

Blog post by Tim Mulligan

27 Jun 2017

AC Milan

AMC Theaters

Atletico Madrid

Last week Chinese conglomerate Dalian Wanda, which is controlled by China’s second wealthiest individual Wang Jialin, was placed under a regulatory probe by the China Banking Regulatory Commission .…

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Altice And The Future Of The US Pay-TV Industry

Blog post by Tim Mulligan

19 Jun 2017

altice

media investment strategy

Pay TV

On Monday last week, Altice, the fourth largest US pay-TV operator, laid out the details of its planned IPO (Initial Public Offering). With a projected initial public stock price offering of $27-$31 per…

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What Switch’s Games Offering Tells Us About Nintendo’s Strategy

Blog post by Karol Severin

15 Jun 2017

ARMS nintendo switch

Games subscription services

Mobile content

Nintendo made a number of game title announcements in recent days and weeks. They include an array of game deployment models: an exclusive release of Arms; the first Pokemon-themed title Pokken Tournament;…

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The Differentiation Of Nintendo Switch Is A Double-Edged Sword

Blog post by Karol Severin

1 Jun 2017

comptitive gaming landscape

game consoles

gamer behavior

Nintendo is attempting to nearly double its Switch supply, in light of better than expected sales. However, as the Wall Street Journal points out – the request to nearly double production may be met…

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Quick Take: What’s Next For Brick And Mortar Game Retailers

Blog post by Karol Severin

30 Mar 2017

brand loyalty

brick and mortar game retailers

game retailers

Last week GameStop announced the closure of 150 stores. This action is part of a wider strategy implemented by the company over the last few years. GameStop is focusing on improving per store performance…

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Why go90 Is Where It Is

Blog post by Tim Mulligan

2 Feb 2017

Go90

mobile apps

Mobile content

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement…

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Netflix And The Tenth Anniversary Of Video Streaming

Blog post by Tim Mulligan

16 Jan 2017

blockbuster

content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental…

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What’s In A Name: From Yahoo to Altaba

Blog post by Tim Mulligan

11 Jan 2017

Alibaba

altaba

Apple

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two.…

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Disney, China And The Challenges Of Global Strategy For Media Companies

Blog post by Tim Mulligan

30 Jun 2016

China

disney

disneylife

June the 16th was a big day for the world’s most high profile content provider.   Walt Disney Company’s $5.5 billion Shanghai Disney Resort opened its doors to consumers that are every bit as engaged…

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