Blog: Strategy - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Emerging Video Content Bubble

Tim Mulligan

9 Oct 2017

For the TV industry, the current period of video content spending is a golden era. Content budgets are the highest they have ever been, as are revenues for the top 22 global TV networks. However, the video content business is inadvertently fuelling a speculative financial bubble, where investment re...

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MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Cover image for MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Karol Severin

4 Oct 2017

The days are passing by apace, taking us closer and closer to MIDiA Research’s launch of Fuse — a self-service data and insight tool, which we believe is going to make lives easier for research, insight, strategy and sales teams in digital media and entertainment across the world.

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Introducing MIDiA Fuse

Cover image for Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

Digital economy

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world awash with big data, Fuse is about smart data.

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In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between world views of regulators, politicians and media pundits, as well as the reality of evolving medi...

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A View To a Sure Thing: Why Apple and Amazon Want James Bond

Tim Mulligan

12 Sep 2017

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM, which currently owns the video rights for the James Bond film properties.

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Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Karol Severin

17 Aug 2017

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase), its brand licensing revenue grew the fastest with a 242.

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The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Zach Fuller

5 Jul 2017

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement to drive registrations (both freemium and paid) to streaming services, thus engendering the payme...

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Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook pages.

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Dalian Wanda’s Global Ambition Comes Up Against The Cold Logic Of Financial Reality

Tim Mulligan

27 Jun 2017

Atletico Madrid

Last week Chinese conglomerate Dalian Wanda, which is controlled by China’s second wealthiest individual Wang Jialin, was placed under a regulatory probe by the China Banking Regulatory Commission . The powerful state regulator announced that it was looking into Dalian Wanda, along with Fosun Inte...

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Altice And The Future Of The US Pay-TV Industry

Tim Mulligan

19 Jun 2017

media investment strategy

On Monday last week, Altice, the fourth largest US pay-TV operator, laid out the details of its planned IPO (Initial Public Offering). With a projected initial public stock price offering of $27-$31 per share, the 45.

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What Switch’s Games Offering Tells Us About Nintendo’s Strategy

Karol Severin

15 Jun 2017

ARMS nintendo switch

Games subscription services

Nintendo made a number of game title announcements in recent days and weeks. They include an array of game deployment models: an exclusive release of Arms; the first Pokemon-themed title Pokken Tournament; a Pokemon RPG game for Switch, as well as Nintendo’s own Super Mario Odyssey and third party...

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The Differentiation Of Nintendo Switch Is A Double-Edged Sword

Karol Severin

1 Jun 2017

comptitive gaming landscape

Nintendo is attempting to nearly double its Switch supply, in light of better than expected sales. However, as the Wall Street Journal points out – the request to nearly double production may be met with difficulties, as the supply possibilities of certain components are limited.

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Quick Take: What’s Next For Brick And Mortar Game Retailers

Karol Severin

30 Mar 2017

brick and mortar game retailers

Last week GameStop announced the closure of 150 stores. This action is part of a wider strategy implemented by the company over the last few years. GameStop is focusing on improving per store performance and is diversifying from pure game shops towards more pop collectibles, technology and geek cult...

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Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement to account for 32% of all short form video views.

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Netflix And The Tenth Anniversary Of Video Streaming

Tim Mulligan

16 Jan 2017

Content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental business dating back to 2002.

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What’s In A Name: From Yahoo to Altaba

Tim Mulligan

11 Jan 2017

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two.

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Disney, China And The Challenges Of Global Strategy For Media Companies

Tim Mulligan

30 Jun 2016

June the 16th was a big day for the world’s most high profile content provider. Walt Disney Company’s $5.5 billion Shanghai Disney Resort opened its doors to consumers that are every bit as engaged in the Disney brand as their western counterparts.

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