spotify podcast strategy blog by MIDiA Research

Blog: spotify podcast strategy

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Just What Is a Podcast, Anyway?

Blog post by Mark Mulligan

17 Jan 2020

Audio

audio strategy

Media

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think...

MIDiA’s Podcast Research – A Response

Blog post by Mark Mulligan

15 Jan 2020

Media

midia podcast data

midia podcast tracker

Last week we published a blog post highlighting some initial findings from our inaugural quarterly podcast tracking data. The results show Spotify in a leading position as a standalone platform, Apple...

Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Blog post by Mark Mulligan

10 Jan 2020

Media

midia podcast data

midia podcast tracker

The podcast platform data from MIDiA’s Q4 tracker is in. These are the high-level findings (you can read more about our methodology here ): Apple still leads overall: A recent report showed that...