Pluto TV blog by MIDiA Research

Blog: Pluto TV

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Paramount is on the right track but does it have enough time?

Blog post by Tim Mulligan

29 Feb 2024

Parammount+

Pluto TV

Yesterday, Paramount announced its full year 2023 financial results. The numbers were stark, with revenues down 2% to $29.7 billion and an operating loss of $451 million. The stock price declined at the...

Telly’s challenge to the smartphone opens a new front in the second screen wars

Blog post by Ben Woods

24 May 2023

Smart TV

Telly

FAST

Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment...

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Blog post by Dara Jegede

23 Jun 2021

AVOD

advertising

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for...

Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Blog post by Georgia Meyer

21 Mar 2019

Advertising Week

Advertising Week Europe

Aurelia Noel

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed...