Blog: NFL - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Super Bowl Ads 2019: The Death Wish of Playing Safe

Georgia Meyer

31 Jan 2019

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at the start of 2019, there has been a growing trend for brands boldly (and some say, haphazardly), entering the ‘political’ sphere.

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DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Alistair Taylor

17 Jan 2019

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest plan, aiming to snap up domestic Bundesliga rights in Germany for 2021–2025 (provided the terms are economically viable for the SVOD service), and thus significantly upgrade its German market value proposition.

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Amazon, Regional Sports and Owning the Local Economy

Georgia Meyer

16 Jan 2019

21st Century Fox

Amazon is reportedly bidding for all 22 US regional sports networks that Disney is putting up for sale (as part of its $73.1 billion deal to buy most of 21st Century Fox). Among the networks is the YES Network, that broadcasts New York Yankees games, as well as an array of professional NBA, NHL and MLB leagues.

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Why 2021 Could Kill TV, Save Apple and Mark the End of Ads in Broadcast Sports

Georgia Meyer

9 Jan 2019

21st Century Fox

2021–22 are the years when the world’s most expensive premium domestic sports rights come up for renewal. In the US the NFL, MLB and NHL broadcast rights will all be up for tender, whilst in the UK the Premier League (EPL) rights will be up for renewal.

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Sport1 To Drop US-centric Channel in Favour of Esports

Alistair Taylor

5 Dec 2018

addressable audience

audience demographics

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany, Austria and Switzerland on January 24th 2019, replacing Sport1 US.

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Digital Sports Viewing will increasingly become a shared experience

Cover image for Digital Sports Viewing will increasingly become a shared experience

Tim Mulligan

30 Nov 2018

On November 28 Eleven Sports, the streaming SVOD insurgent, announced the rollout of a potentially disruptive feature called ‘ Watch Together ’. Watch Together adds private video group functionality to create a shared viewing experience for groups of friends and fans.

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Is Rugby in a state of crisis?

Alistair Taylor

12 Oct 2018

Consumer behaviour

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6 million ($7.

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Has the BBC Cured Streaming Latency?

Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as good news for streaming services as it appears the BBC may have potentially broken through the latency problem facing streamers of live sporting events.

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NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

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Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its video services, pushing into advertising video on demand (AVOD).

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Cover image for The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Tim Mulligan

8 Feb 2018

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league, with 14 of the 30 largest revenue generating clubs competing in the league.

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Traditional Pay-TV Squeezes More Revenue Out of a Declining Asset

Cover image for Traditional Pay-TV Squeezes More Revenue Out of a Declining Asset

Tim Mulligan

10 Jan 2018

ESPN’s announcement last week about the latest Nielsen ratings showing that this season’s NFL coverage had seen viewing figures decline 9.7 from the 2016 season was startling enough. The follow up revelation that ad revenue had actually increased slightly by 2% over the same period, from $504 million in 2016 to $513 million last year, was a stark reminder of the pay-TV incumbent strategy to increase margins.

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Can Twitter Successfully Transition Into A Live Streaming Destination?

Tim Mulligan

4 May 2017

At yesterday’s first ever Digital Content NewFronts, struggling social media platform Twitter made a bold play for relevance in the video-centric world of digital content. With much fanfare, Twitter unveiled a slew of 16 separate live streaming partnerships with premium media providers across Sports, News and Entertainment.

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Why The NFL Has Given Up On Twitter And Embraced Amazon

Tim Mulligan

7 Apr 2017

Amazon Prime Video

After a much publicized 10 game streaming trial of live Thursday night NFL games on Twitter, the NFL has decided to discontinue the experiment. This week Amazon has bought the digital streaming rights for the next 12 months, starting this fall.

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Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically reached out to the native content creator community who traditionally rely upon YouTube for the majority of their earnings.

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Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on Twitter.

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Why Social Media Needs Video

Tim Mulligan

15 Apr 2016

facebook. twitter

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statementthat it was placing a new video tab at the centre of its mobile app, facilitating video discovery and sharing.

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Could Facebook Be About To Get Into Premium Video Content?

Tim Mulligan

9 Mar 2016

Last Thursday Variety reported that Facebook is considering bidding for the NFL streaming rights for Thursday night games. The National Football league is auctioning off the digital rights to stream 18 regular season games on OTT services (Non-Traditional-internet based video streaming services.

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