Reports: virtual reality

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Overcoming VR Adoption Hurdles

Cover image for Overcoming VR Adoption Hurdles
Zach Fuller
When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these technologies present incredible opportunities, amongst the hype and excitement are often serious debates on how differently various contributors within the technology ultimately view the world and the value that they contribute.
Read more …

MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017
Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller
As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).
Read more …

Music in Virtual Reality
An Opportunity To Fill The Content Void

Cover image for Music in Virtual Reality
Zach Fuller
A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously disrupted mediums by the internet), and Virtual Reality (as a poster-child of technology’s brave new world), could yet prove natural allies.
Read more …

Themes

Verticals