Reports: TikTok
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social as the home of online scenes Going beyond viral moments
Beyond the hype AI music creation in 2025
India market focus A fandom and AI-forward online population
AI futures Culture wars
2024 audio consumer profile Habits, platforms, and personas
Social audiences are fragmenting Social platform user profile
Flipping the script Game IP transmedia needs to evolve
Germany media consumption Q4 2024 Growth potential on all fronts
The future of (US) TikTok Implications for the social marketplace
Music discovery snapshot Q4 2024 Breaking through the noise
The audio creator opportunity Audio creator behaviours and monetisation potential
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Social 2025 Navigating platforms for fan power
MIDiA’s 2025 predictions It’s social’s stage now
