Reports: TikTok
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Songwriters take the stage A new playbook for a new era
The state and future of music fandom Unleashing fan creativity
Tipping point The coming consolidation of live service games
Not all social entertainment behaviour is created equal Audience deep dive
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Livestreaming strategy in a social-video world Work with UGC, not against it
Artists direct Focus on passion, not professionalism
AI and the future of music The future is already here
Burnishing the back catalogue Retention in an inflationary era
Web 3.0 is here Navigating the new culture of digital entertainment
Profiling Steam users A valuable gamer niche
Bridging the creator gap Monetising social video’s micro-communities
Podcasts and music streaming Mirrored growth
US millennial snapshot A looming generational blind spot
