Reports: TikTok
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Advertising Marketing in the era of lean through
The attention recession Post-peak behaviour
Music creator survey, Q4 2021 Redefining success
Social media user snapshot Q1 2022
Social video TikTok sets the pace
Esports viewers update A valuable segment with a (solvable) growth problem
Audio ad opportunity Niche targeting unlocks attention
Consumers as creators The artist / audience line is blurring
Music industry earnings 2021 Riding the wave
Music creators Slicing the funnel
Fandom drivers From fan psychology to NFT demand
Fandom and lean-in culture are reshaping video
2022 MIDiA predictions The year of the creator
Beyond broadcast How digital natives will reboot sports content monetisation
