Reports: Gaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Defining entertainment superfans Characteristics, categories, and commercial impact

Beyond the screen How and why gaming merch and collectibles fuel fandom

Pixels to playlists Music preferences and behaviours of gamers

MIDiA's gamer segmentation Prioritise why – not just how – players engage with games

MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy

The state of music AI The consumer opportunity lies in modification, not generation

Gamer brand fandom Assessing partnership suitability between games and entertainment brands

Games companies’ video opportunity From marketing to monetisation

State of the live streaming nation Reframing the format post-lockdown

Gamer consumer deep dive Q3 2021

Gamers & entertainment merchandise

The esports viewer dossier Q1 2021

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Battle Royale The Monetisation Sweet Spot

US and UK Sports Fans Reaching Digital Natives

E-sports An Alternative Future for Televised Sports?