Reports: Entertainment
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Scenes are the new markets Why and how entertainment should go niche
Streaming TV’s fight on social’s stage Tactics for a short-form video future
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
The AI entertainment revolution How artificial intelligence will reshape media consumption
Closing the background gap Focused versus background audio listening
Attention recession impacts on D2C growth
Esports viewers update A valuable segment with a (solvable) growth problem
Gamer brand fandom Assessing partnership suitability between games and entertainment brands
From social media to creator tools The evolution of UGC
