Amazon Music Reports from MIDiA Research

The state and future of music fandom
Unleashing fan creativity

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Report by Tatiana Cirisano

21 Aug 2023

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

Podcasts and music streaming
Mirrored growth

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Report by Annie Langston

3 Apr 2023

£3,000.00 excl. VAT

Apple

iTunes

The economic recession, and related layoffs at major podcasting divisions, have some questioning the future of the format. However, podcasts are following a similar trajectory as music did in its transition...

Nightlife in the new normal
Remote work shifts the entertainment balance

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Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

£3,000.00 excl. VAT

Apple TV

Netflix

twitter

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

sweden

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

Spotify

YouTube

Deezer

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

Streaming’s next growth phase
The necessity of differentiation

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Report by Tatiana Cirisano

28 Oct 2022

£3,000.00 excl. VAT

Apple

Spotify

YouTube

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

creators

Apple

Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

Streaming Music

Spotify

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Music market subscriber shares 2021
Growth is not letting up yet

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Report by Mark Mulligan

22 Dec 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Spotify Q2 2021 earnings
Slowdown arrives

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Report by Mark Mulligan

11 Aug 2021

£3,000.00 excl. VAT

Streaming

Music Subscriptions

Spotify

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what...

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

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Report by Hanna Kahlert

3 Jun 2021

Spotify

YouTube

Soundcloud

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless...

Spotify Q1 2021 earnings
Shifting headwinds

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Report by Mark Mulligan

27 May 2021

£3,000.00 excl. VAT

Spotify

YouTube

Deezer

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results...

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Consumer Behaviour

Spotify

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Report by Mark Mulligan

18 Sep 2020

£5,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual...

Post-Pandemic Programming
Surviving and Thriving in the Recession

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

£5,000.00 excl. VAT

Apple

live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies....

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00 excl. VAT

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...

Tech Major Market Shares 2019
Amazon Powers Ahead

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Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

COVID-19
Entertainment and Leisure Industry Impact Assessment

Report by Mark Mulligan

20 Mar 2020

£5,000.00 excl. VAT

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Reports: Amazon Music