Blog: live music - Page 2

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers, right? …WRONG! Data from the Q1 MIDiA Research survey across the US, UK, Canada, Australia, Germany, Sweden, France, Netherlands, Japan, Mexico, Brazil and India (n=12,000) states that 5% of gamers attend e-sports events, compared to a 3% all-consumer average.

This article is derived from MIDiA’s Profiling the Live Consumer report, available to subscribers here . For more information about this report, email stephen@midiaresearch.com . The power balance in music has swung from recorded to live, but will it stay? Live productions have been the prime revenue pusher for the music business since peer-to-peer (P2P) downloading undermined the inherent value of recorded catalogue in the mid-2010’s.