Blog: DAZN - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Cover image for BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber revenue.

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Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players in podcasts.

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Cover image for Is YouTube MLB’s Answer to Tap into Younger Audience?

Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half of the MLB’s 2019 regular season.

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Cover image for Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Alistair Taylor

3 Jun 2019

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now the lines are blurred, and competition is heating up for exclusive coverage of the most sought-after sporting rights.

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Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert

29 May 2019

addressable audience

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from regionally established SVOD services with more varied offerings to tech majors waiting in the wings to buy up the biggest rights before moving onto the scene.

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DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Cover image for DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically reduce its debt burden by 93% in the year up to 2018.

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Eleven Sports Loses Serie A Rights As Partnership With IMG Ends

Alistair Taylor

1 Feb 2019

audience acquisition

Eleven Sports, the fledgling sports-centric streaming service has lost the UK and Irish rights for Serie A and Eredivisie, following a strategic decision to ‘amicably’ end its partnership with international rights agency, IMG .

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UFC’s Debut on ESPN+ Draws In Record Subs

Alistair Taylor

24 Jan 2019

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in just 32 seconds to retain his Flyweight title.

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DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Alistair Taylor

17 Jan 2019

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest plan, aiming to snap up domestic Bundesliga rights in Germany for 2021–2025 (provided the terms are economically viable for the SVOD service), and thus significantly upgrade its German market value proposition.

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Why 2021 Could Kill TV, Save Apple and Mark the End of Ads in Broadcast Sports

Georgia Meyer

9 Jan 2019

21st Century Fox

2021–22 are the years when the world’s most expensive premium domestic sports rights come up for renewal. In the US the NFL, MLB and NHL broadcast rights will all be up for tender, whilst in the UK the Premier League (EPL) rights will be up for renewal.

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Sport1 To Drop US-centric Channel in Favour of Esports

Alistair Taylor

5 Dec 2018

addressable audience

audience demographics

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany, Austria and Switzerland on January 24th 2019, replacing Sport1 US.

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Discovery Taking PGA Tour Golf Global

Alistair Taylor

24 Oct 2018

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV , an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June agreement granting Discovery the international rights to distribute PGA Tour content outside the US.

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Is Rugby in a state of crisis?

Alistair Taylor

12 Oct 2018

Consumer behaviour

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6 million ($7.

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Has the BBC Cured Streaming Latency?

Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as good news for streaming services as it appears the BBC may have potentially broken through the latency problem facing streamers of live sporting events.

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NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

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Can Eleven Sports Disrupt the UK Sports Video Landscape?

Alistair Taylor

19 Jul 2018

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring new rights to increase its value proposition before launching local channels into new target markets.

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