Reports: Social video

The new Hollywood
Tactics for YouTube’s TV takeover

Ben Woods

26 Aug 2025

Creators Streaming YouTube

YouTube is consolidating its takeover of the living room TV set. What began in the US is now becoming a global phenomenon. With younger audiences increasingly spending more time watching social video on the TV, broadcasters and streaming TV services must find a way to respond.

Cover image for Music’s Instagram moment

Music’s Instagram moment
The social music creation revolution

Tatiana Cirisano

1 Mar 2023

Consumer behaviour Apple Spotify

Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence (AI). The result could be a new set of music creation and re-creation tools, integrated within social platforms and geared towards casual consumer...

Social video
TikTok sets the pace

Richard Broadhurst

10 May 2022

YouTube digital natives Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

Attention economy
After the lockdown boom

Mark Mulligan

23 Nov 2021

Consumer behaviour Streaming Music Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenl...

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

Apple Spotify Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade. Companies and brands mentioned in...

Global Video Forecast 2018–2025

Tim Mulligan

6 Dec 2018

YouTube Amazon Streaming video

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets.

Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

16 Nov 2015

YouTube Online video Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

Reports: Social video

The new Hollywood Tactics for YouTube’s TV takeover

Music’s Instagram moment The social music creation revolution

Social video TikTok sets the pace

Attention economy After the lockdown boom

20/20 Vision MIDiA Research Predictions 2020

Global Video Forecast 2018–2025

Short Form Video Growth The Rise Of Social Video

The new Hollywood
Tactics for YouTube’s TV takeover

Music’s Instagram moment
The social music creation revolution

Social video
TikTok sets the pace

Attention economy
After the lockdown boom

20/20 Vision
MIDiA Research Predictions 2020

Short Form Video Growth
The Rise Of Social Video