Short Form Video Growth The Rise Of Social Video
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The 20,000 Foot View Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat. By giving video social context these platforms have grown their share of short form video views from in 2014 to 2015.
Key Findings
- There were short from video views in the first three quarters of
- Short form views more than doubled from to 2015
- Over the period Facebook nearly tripled its video views while Snapchat increased daily views tenfold from billion billion
- Snapchat hit daily video views in November
- While Facebook’s views include unviewed videos auto-played users’ news feeds, YouTube and views are much more frequently, not always, ‘actual’ views
- Snapchat has highest rate of videos per per day
- Snapchat is leader in mobile centric video
Companies mentioned in this report: Facebook, Snapchat, Vessel, YouTube