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Short Form Video Growth The Rise Of Social Video

Report by Tim Mulligan
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The 20,000 Foot View Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content.  While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.  By giving video social context these platforms have grown their share of short form video views from            in            2014 to            2015.

Key Findings

  • There were            short from video views in            the first three quarters of           
  • Short form            views more than doubled from            to            2015
  • Over the            period Facebook nearly tripled its            video views while Snapchat increased            daily views tenfold from            billion                       billion
  • Snapchat hit            daily video views in November           
  • While Facebook’s            views include unviewed videos auto-played            users’ news feeds, YouTube and            views are much more frequently,            not always, ‘actual’ views
  • Snapchat has            highest rate of videos per            per day           
  • Snapchat is            leader in mobile centric video           

Companies mentioned in this report: Facebook, Snapchat, Vessel, YouTube