Short Form Video Growth The Rise Of Social Video

Tim Mulligan

November 2015

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat. By giving video social context, these platforms have grown their share of short form video views from in 2014 to 2015.

Companies mentioned in this report: Facebook, Snapchat, Vessel, YouTube

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