Reports: Podcasts
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Who’s not listening to podcasts: Understanding the non-engaged audience Data snapshot
2025 audio consumer profile Habits, platforms, and personas
Creator franchise profile From social channels to entertainment ecosystems
Streaming drivers Retention and acquisition behaviours and attitudes
Ad-supported music market shares Spotify ascending
Germany media consumption Q4 2024 Growth potential on all fronts
UK media consumption Q4 2024 A mature market with niche growth prospects
Podcasts as a key information source Implications for media companies
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Before and after podcasts Mapping the podcast listener journey
Socioeconomics of podcast listening Engaging a higher value audience
Audio substitute threat Measuring consumer time allocation
Music’s podcast potential Focus on branding over discovery
Podcasts and radio How radio can play by its own rules
