Reports: Engagement
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Escaping the algorithm Creators seek greater control
Social media daily active user journey Data snapshot
Vertical TV The feed-driven future of streaming TV services
Social and AI Competing forces
Who’s not listening to podcasts: Understanding the non-engaged audience Data snapshot
Attention versus fandom Maximising the value of video engagement
Rebuilding TV in the creator era UK video consumption and creation
Cross-platform success Using social platforms to build audience and fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
Beyond the screen How and why gaming merch and collectibles fuel fandom
Streaming strongholds High-potential markets for global music players
The future of creator apps Fuelling engagement with fandom
Beyond the hype AI music creation in 2025
Leveraging anime A nuanced scene not a genre
