Attention recession impacts on D2C growth

Report by Richard Broadhurst

26 Jul 2022

£3,000.00 excl. VAT

Video

streaming

SVOD

20,000 foot view:  Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD)...

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Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

marketing strategy

advertising

20,000 foot view:  Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning...

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From social media to creator tools
The evolution of UGC

Report by Hanna Kahlert

30 Sep 2021

£3,000.00 excl. VAT

entertainment

attention economy

lean in

  Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

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Unlocking mainstream AVOD
The silver streamer catalyst

Report by Tim Mulligan

31 Jul 2021

£3,000.00 excl. VAT

AVOD

Silver Streamer

demographics

  Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV...

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

  Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

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Demand Creation
What’s the Next Big Growth Curve for Music?

Report by Keith Jopling

14 Jan 2020

demand creation

music industry

labels

  Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

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US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

peak attention economy

attention

engagement

  Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue...

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