What TikTok and Spotify have in common

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Photo: Wendy Wei

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by Tatiana Cirisano

2 May 2024

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In all likelihood, it has been years since anyone working in music went a week without talking about TikTok. In fact, the same probably goes for anyone with an internet connection.

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TikTok's viral trends and Spotify's personalized playlists both contribute to music discovery, helping users find new favorite songs and artists. The synergy between TikTok's engaging short-form content and Spotify's extensive music library creates a seamless experience for music lovers. It's clear that both platforms prioritize user experience and have a significant impact on how we consume and interact with music. This article brilliantly highlights their similarities and the exciting possibilities for the future of music. Great read!