Blog: Tencent Music

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music subscriber market shares 2024: Slowdown? What slowdown?

Mark Mulligan

27 Mar 2025

Business Strategy

Spotify

YouTube

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that...

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Just what is Tencent’s Endgame?

Mark Mulligan

16 Jun 2020

Tencent

Tencent Music

China

Tencent’s combined $200 million investment in WMG follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2...

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Alistair Taylor

6 Jul 2018

China

digital content

Facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

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Just What Is Tencent Up To With Streaming?

Mark Mulligan

28 Feb 2018

Anghami

China

Gaana

Tencent is building a global streaming empire. Back in December 2017 Tencent Music did a 10% equity swap deal with Spotify and now it has led a $115 million investment round for India-based streaming service...

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MIDiA at Midem 2017

Zach Fuller

11 Jun 2017

7 digital

andy ng

benji rogers

MIDiA Research were one of thousands of delegates who arrived in Cannes this week to attend Midem; the annual conference addressing the latest developments in the music industry. Across 4 days of panels,...

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