Serie A blog by MIDiA Research

Blog: Serie A

D-Day for sports has finally arrived (…in Italy)

Blog post by Tim Mulligan

29 Mar 2021

Last Friday the sporting world moved one pivotal step closer to a streaming-first future. Sports video subscription service DAZN has now secured the rights to broadcast all Serie A matches for the next...

Football looks to build digital engagement through Fortnite collaboration

Blog post by Alistair Taylor

22 Jan 2021

endeavor

IMG

WME

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to...

Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Blog post by Alistair Taylor

24 Aug 2020

streaming service

LiveScore

OTT

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that...

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

Blog post by Alistair Taylor

24 Jul 2020

Video

Sports

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their...

Bain Capital Fashions Itself Goal-Scoring Opportunity with Tabled Serie A Offer

Blog post by Alistair Taylor

16 Jun 2020

Bain Capital

Macquaire

Close Brothers

Italian football league Serie A is attracting suitors for an equity share, following a €3 billion ($3.4 billion) ‘tentative offer’ made by Bain Capital for 25% of the league. This opened up competition...

Can BT Lay the Smackdown on Its Rivals?

Blog post by Alistair Taylor

3 Jan 2020

addressable audience

broadcast

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure...

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but...

Mediapro Offers Eleven Sports a UK Lifeline!

Blog post by Alistair Taylor

21 Mar 2019

ad-supported model

BT Sport

carriage partnerships

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to return La Liga to the...

Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Blog post by Alistair Taylor

21 Feb 2019

Allsvenskan

altice

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring...