Blog: Liverpool

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Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Cover image for Reach for the win: BT Sport to air UEFA Champions League final on YouTube
Alistair Taylor
Video
Sports
Media & Marketing
UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos Grace confirmed the move with SportsPro Media :“BT Sport have been amazing partners for YouTube and we’re very privileged to be working with them.
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Premier League Acknowledges Priorities Have Changed During Lockdown

Cover image for Premier League Acknowledges Priorities Have Changed During Lockdown
Alistair Taylor
artificial crowd noise
Attention
BBC One
The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.
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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
activity gap
broadcast
Brondby
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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