Blog: KuGou

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Just what is Tencent’s Endgame?

Mark Mulligan

16 Jun 2020

Tencent

Tencent Music

China

Tencent’s combined $200 million investment in WMG follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2...

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Japan Should Look to China for Future Streaming Growth

Mark Mulligan

30 Jan 2019

China

china streaming market

japan

Japan is the world’s second largest recorded music market and accounts for 14% of the global total. However, Japan is not following the wider market path of surging streaming revenues driving overall...

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Looking for the Music in Tencent Music

Mark Mulligan

5 Oct 2018

China

KuGou

Kuwo

The Tencent Music Entertainment (TME) F1 filing makes for highly interesting reading, but don’t expect copious amounts of data to give you an inside track in the way that Spotify’s F1 filing did. Instead...

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Emerging Music Markets: Streaming’s Third Wave

Mark Mulligan

10 Aug 2018

baidu music

China

emerging markets

MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on were Russia, the Middle East, sub-Saharan...

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Announcing MIDiA’s Streaming Services Market Shares Report

Mark Mulligan

3 Nov 2017

7Digital

Amazon

amazon music unlimited

As the streaming music market matures, the bar is continually raised for the quality of data required, both in terms of granularity and accuracy. At MIDiA we have worked hard to earn a reputation for high-quality,...

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Announcing MIDiA’s State Of The Streaming Nation 2 Report

Mark Mulligan

5 Jun 2017

7Digital

Alibaba

Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

min read