MIDiA Blog - Page 36

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The moment is here for social platform disruption

Cover image for The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it “Entering Twitter HQ – let that sink in!”.

min read

Twitch and YouTube are poised for disruption in the video game advertising explosion

Cover image for Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity.

min read

Why Amazon Music is primed for success

Cover image for Why Amazon Music is primed for success

Mark Mulligan

1 Nov 2022

Streaming Music

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when you consider the actual value of these additional 98 million tracks.

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Midnights: modern-day music marketing 101

Cover image for Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an equivalent of 1.

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Despite declining time spent, Microsoft’s gaming strategy is well and good

Cover image for Despite declining time spent, Microsoft’s gaming strategy is well and good

Karol Severin

27 Oct 2022

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content and third-party content, while hardware grew 13%.

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How DAZN is set to reboot global sports fandom

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Tim Mulligan

27 Oct 2022

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League (UWCL) broadcast coverage.

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Podcast creators: Your chance to help shape the future of streaming services

Cover image for Podcast creators: Your chance to help shape the future of streaming services

Annie Langston

26 Oct 2022

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention recession and help fuel the creator economy, podcast creators are navigating uncharted territory.

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House of spoilers: Leaks are bad for services, but good for fans

Cover image for House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

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HYBE’s new strategy is a blueprint for more than BTS

Cover image for HYBE’s new strategy is a blueprint for more than BTS

Tatiana Cirisano

25 Oct 2022

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been much debate over how the company will fare without its breadwinner.

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Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always struggled to win-out against the benefits of scale, even during the economic turmoil caused by t...

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Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Cover image for Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Perry Gresham

21 Oct 2022

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III and Grand Theft Auto V, remastered collections like Halo MCC and Mass Effect, and ground-up remake...

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The music industry needs a new format

Cover image for The music industry needs a new format

Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has quickly become a key source of revenue, but not without bringing its own set of challenges .

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A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Cover image for A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand (SVOD) service, one that saw its first-ever global membership decline in Q1 2022 and resulted ...

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Why interactive engagement must become a new frontline in video streaming

Cover image for Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on proven intellectual property is no longer enough to keep audiences engaged.

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The cracks in Spotify’s exclusive strategy are starting to show

Cover image for The cracks in Spotify’s exclusive strategy are starting to show

Annie Langston

18 Oct 2022

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience so far.

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TikTok Music could change the game

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Mark Mulligan

14 Oct 2022

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently with trademark registrations, new Twitter accounts, and reports that ‘more than a dozen’...

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Is Microsoft the flywheel for Meta’s VR efforts?

Cover image for Is Microsoft the flywheel for Meta’s VR efforts?

Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without the need to own an Xbox console.

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Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Cover image for Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Annie Langston

12 Oct 2022

podcast downloads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation is making it harder for any individual show to grow its audience.

min read

Label executives: take this survey and receive a free MIDiA report

Cover image for Label executives: take this survey and receive a free MIDiA report

Mark Mulligan

12 Oct 2022

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label executives.

min read

User-centric versus feature-centric: the future of social platforms

Cover image for User-centric versus feature-centric: the future of social platforms

Hanna Kahlert

12 Oct 2022

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has slowed.

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