Tim Mulligan | MIDiA Research

Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Is Social Inherently The Future Of Sports Video Coverage?

Blog post by Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on...

The Inevitable Video Data Wars

Blog post by Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position...

Why Snapchat Is Getting Into Augmented Reality

Blog post by Tim Mulligan

7 Sep 2016

Media and Marketing

The news that messaging app of the moment Snapchat is investing in building out an augmented reality device similar to the Google Glass product marks a pivotal moment in the five year old company’s history....

Revenues Up But Audiences Down- The TV Sports Conundrum

Blog post by Tim Mulligan

1 Sep 2016

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline...

Is Virtual Reality A Partial Answer To Ad-Blocking?

Blog post by Tim Mulligan

25 Aug 2016

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click...

Virtual Reality
The Content Conundrum

Cover image for Virtual Reality

Report by Tim Mulligan

22 Aug 2016

scripted drama

VR

virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of...

Why Microsoft Has Acquired A Live Game Streaming Platform

Blog post by Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running...

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...

Netflix, Australia And Lessons For SVOD

Blog post by Tim Mulligan

1 Aug 2016

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the...

Is TV Going To Be The Saviour of Apple?

Blog post by Tim Mulligan

27 Jul 2016

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.4...

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Report by Tim Mulligan

27 Jul 2016

australia

Online video

video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition....

Netflix And The Challenge Of Scaling Beyond Being The Disruptor

Blog post by Tim Mulligan

20 Jul 2016

Wall Street has focused on Netflix failing to hits its subscriber growth targets through adding 1.7 million net subscriber gains rather than the 2.5 million target. The share sell off reflects a growing...

Facebook, India And The Video Download Test

Blog post by Tim Mulligan

11 Jul 2016

emerging markets

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial...

The Reasons Why Comcast And Netflix Have Become Friends

Blog post by Tim Mulligan

6 Jul 2016

Yesterday’s report on Recode about Comcast agreeing to have the Netflix app available in its X1 platform is the latest twist in a complicated relationship. After years of scoring points off each other...

Disney, China And The Challenges Of Global Strategy For Media Companies

Blog post by Tim Mulligan

30 Jun 2016

June the 16th was a big day for the world’s most high profile content provider. Walt Disney Company’s $5.5 billion Shanghai Disney Resort opened its doors to consumers that are every bit as engaged...

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Cover image for Video And Messaging Apps

Report by Tim Mulligan

30 Jun 2016

Video

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are...

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

Streaming Music

UK

Streaming Video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Why Facebook is commissioning video

Blog post by Tim Mulligan

23 Jun 2016

facebook. live video

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering...

Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Cover image for Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Blog post by Tim Mulligan

21 Jun 2016

Media and Marketing

It’s not everyday that a digital native threatens to disrupt the world’s largest video sharing platform. But then Taylor Swift is no ordinary 26 year old. And YouTube is no ordinary platform. Both...

Has Apple Woken Up To The Power Of Bundled TV?

Blog post by Tim Mulligan

14 Jun 2016

Yesterday’s announcement at Apple’s WWDC event that it was partnering with Sling TV (the Dish Network’s online pay –TV subscription service) to be the first media streaming device to feature the...

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