Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

MIDiA Research Predictions, 2016
Video Eats The World

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Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

Netflix Gets Ready To Disrupt TV Commissioning In 2016

Tim Mulligan

10 Dec 2015

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will also build up the critical success of this year’s “Beasts Of No Nation” by releasing 10 feature films, as well as documentaries, stand – up specials and 30 children’s programmes.

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The TV App Revolution
Authenticated Channel Apps And TVE Strategy

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Tim Mulligan

December 2015

apps

cord nevers

SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms.

Hulu’s Growth Shows That It’s Not all About Netflix

Tim Mulligan

1 Dec 2015

For both the mainstream media and the consumer online video subscription services equate to either Netflix or Amazon Prime Instant Video. The push towards SVOD (Subscription Video On Demand) services becoming a mainstream phenomenon has been driven in no small part by the PR machine headed up by the media friendly CEO of Netflix Reed Hastings.

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The Vision Behind Today’s DisneyLife Launch

Tim Mulligan

23 Nov 2015

Today marks the launch of DisneyLife in the UK. This is Disney’s new app –based subscription video on demand service. The launch represents a significant development in the evolution of the global content provider which has been the forefront of so much story-telling innovation and looks set to continue this tradition.

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Vine Gets Creative For Non Creatives

Tim Mulligan

19 Nov 2015

Content Creators

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people cannot produce short form videos that people want to watch in any great number.

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Short Form Video Growth
The Rise Of Social Video

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Tim Mulligan

November 2015

YouTube

Online video

Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

T-Mobile Embraces The New Video Streaming Reality With "Binge On"

Tim Mulligan

13 Nov 2015

From November 15th onwards T-Mobile will stop charging for data usage of selected online video services with the launch of a new feature call “Binge On.” Following on from 'Music Freedom' (its zero rated data for streaming music) Binge On From allowsqualifying customers to stream unlimited video on their mobile phones without it counting against their existing data allowances.

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Snapchat Grabs a Chunk Of Online Video's 4.2 Trillion Views

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Tim Mulligan

10 Nov 2015

[caption id="attachment_1093" align="aligncenter" width="584"] Online Video views by platform for H1 2015[/caption] Snapchat’s confirmation that it now gets 6 billion daily views on its messaging platform underlines the huge growth in short form video sweeping the internet and its most visited platforms.

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TV Content Owners Start To Rethink Their Netflix Relationship

Tim Mulligan

5 Nov 2015

Yesterday Time Warner CEO Jeff Bewkes in his company’s Q3 earnings call made a statement which the emerging SVOD (Subscription Video On Demand) industry and Netflix in particular didn’t want to hear.

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User Generated Broadcast
Live Streaming Video And The Mainstream Consumer

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Tim Mulligan

October 2015

Online video

Live video streaming

User Generated Broadcast

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated Broadcast (UGB) apps have undoubted potential.

SeeSo Continues The Trend Towards Video Fragmentation

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Tim Mulligan

28 Oct 2015

The beta launch of SeeSo by Comcast owned NBC Universal this December represents a further fragmentation of the Pay TV world as the big players look to diversify and survive the consumer tsunami wrought by the digital native.

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Disney Moves Into The Subscription Business

Tim Mulligan

23 Oct 2015

Media and Marketing

Disney’s announcement that it will launch a new subscription service for the UK market is a significant moment in the media industry. The new subscription service, which will be called Disney Life, will feature content from the entertainment company’s films, books and television in a single app.

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YouTube Bets On Premium

Tim Mulligan

21 Oct 2015

native creators

YouTube’s announcement today that it is going to launched a paid subscription service on October 28th has been long anticipated and marks a significant development in the platform’s evolution. A decade on from its launch YouTube has finally taken the plunge and created a tiered subscription service.

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Why The Novel Is A Key Component Of The Multi Media Landscape

Tim Mulligan

16 Oct 2015

Perhaps the most revealing comment at MIPCOM 2015 was the one made by Nick North, the BBC Director of Audiences. He stated, that he was more concerned about losing the attention of young viewers distracted by their devices than about the new online video competitors such as Netflix.

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Quick Take: Twitter Ramps Up Its Video Ad Programme

Tim Mulligan

13 Oct 2015

Media and Marketing

Twitter’s announcement that it is ramping up its Amplify ad programme marks a new direction for the social media giant. Up until now Twitter has relied upon combining a publisher’s video clip with an advertiser who would then include the pre-roll ad and pay for its promotion on the platform.

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What Spotify’s Online Video Pivot Says About The Streaming Consumer

Tim Mulligan

8 Oct 2015

With 35% of consumers now getting all their music content from either YouTube or Spotify* it is hardly surprising that the two companies would start to increasingly resemble each other. YouTube has announced the launch of a premium ad-free subscription service and in May Spotify declared that it was getting into providing online video to its 75 million plus user base.

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YouTube Gets Into The Subscription Game

Tim Mulligan

2 Oct 2015

Media and Marketing

YouTube’s announcement that content owners on its platform have until October 22nd to agree to the terms and conditions of its forthcoming ad free subscription service is a herald of significant forthcoming change for the world’s largest video sharing site.

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Amazon And Netflix Sweep Up At The Emmys

Tim Mulligan

24 Sep 2015

Media and Marketing

Sunday’s Emmy awards officially recognized what the TV industry has known for the last few years: quality drama is being made for exclusive distribution on Subscription Video Services (SVOD). Since 2013 both Amazon Instant Video and Netflix have been investing heavily in original content and they are now gaining recognition for this.

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Variable Programming
How Online Video Is Shaking Off The Schedule Straightjacket

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Tim Mulligan

September 2015

Netflix

tv networks

cord nevers

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

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