Reports: VR

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Friction TV
Addressing the user experience disconnect in streaming TV

Report by Tim Mulligan

20 Oct 2022

£3,000.00 excl. VAT

Apple

Video

Netflix

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

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Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

Video

Amazon

Facebook

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

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2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

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MIDiA Research Predictions 2017
The Year Of The Platform

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

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Virtual Reality
The Content Conundrum

Report by Tim Mulligan

22 Aug 2016

£1,000.00 excl. VAT

scripted drama

VR

virtual reality

20,000 Foot View At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured...

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VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Report by Zach Fuller

31 Jul 2016

£1,000.00 excl. VAT

technology adoption

VR

vr gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable...

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