Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Could Facebook Be About To Get Into Premium Video Content?

Tim Mulligan

9 Mar 2016

Last Thursday Variety reported that Facebook is considering bidding for the NFL streaming rights for Thursday night games. The National Football league is auctioning off the digital rights to stream 18 regular season games on OTT services (Non-Traditional-internet based video streaming services.

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Netflix’s Global Learning Curve

Tim Mulligan

29 Feb 2016

Last Wednesday at the MMIX stream of Mobile World Congress in Barcelona, Scott Mirer, VP of the device partner ecosystem at Netflix gave a keynote speech where he shared newly acquired insights into global SVOD (Subscription Video On Demand) consumption.

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US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Cover image for US PAY-TV Disruption And Consolidation

Tim Mulligan

February 2016

US

cable tv

usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching nearly a quarter of US households. Meanwhile regulators blocked Comcast’s year long bid for Time Warner, enabling rival Charter Communications to move in on the newly vulnerable target.

Snapchat Video Comes Into Its Own

Tim Mulligan

18 Feb 2016

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the future of content discovery and consumption occurred.

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Apple Get Into Scripted Drama With Dr Dre

Tim Mulligan

16 Feb 2016

The inevitable first shot by Apple in the video streaming originals battle has been fired. On Friday the Hollywood Reporter ran with the announcement that Apple was paying for media mogul Andre Young – aka hip hop star and Beats cofounder Dr Dre to script and produce a six-part “semi-autobiography” provisionally entitled Vital Signs .

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Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Native Content Creators

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t sound familiar to you then that merely helps to underline the foresight of Netflix’s commissioning team.

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Why NBCUniversal's Decision To Bring The Kardashians & Co To Online Video Is A Smart Move

Tim Mulligan

11 Feb 2016

Critical Developments

Today NBCUniversal announced that it is launching a new SVOD (Subscription Video On Demand) Service focused on reality TV programming. This is a rare example of innovative thinking from a network in the online video space.

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Google And The Battle For The TV Set

Tim Mulligan

2 Feb 2016

The Future of TV Coalition , a coalition of US Pay-TV companies whose 47 members include Comcast, Time Warner Cable, Charter Communications and Dish Network has reacted strongly to Google’s latest attempt to enter the premium video content market (or Pay-TV market as it has largely been up until this point in time.

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The Third Screen Revolution
The Explosion In Mobile Video

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Karol Severin and Tim Mulligan

January 2016

Content strategy

mobile video

content format innovation

Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of video consumption is headed. Though it might cannibalise some TV and online viewing time, mobile video is here to co-exist alongside its large-screen cousins rather than to replace them.

Why Netflix and Amazon Are Outbidding The Competition For The Best Of Sundance

Tim Mulligan

27 Jan 2016

manchester by the sea

Amid the cold wintery weather of Utah, something extraordinary is happening, and it is not just the annual Sundance Film Festival currently being held in the scenic location of Park City. For the world’s preeminent independent film festival is now firmly in the sights of the two largest global SVOD (subscription video on demand) services: Netflix and Amazon.

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Why Spotify Is Getting Into Video

Tim Mulligan

26 Jan 2016

short form video

This week looks set to herald the launch of video content on Spotify’s Android app with a video enabling update coming to the service’s iOS app coming later. Initially the video viewing functionality will be available to Spotify users in the U.

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

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Tim Mulligan

January 2016

YouTube

Twitter

music video

The music video has undergone a major transformation since its original conceptualisation in the 1970s and commercialisation in the 1980s. Originally a tool to drive sales, MTV transformed it into a product in its own right and then YouTube did the same thing for the digital era.

How Pay-TV Can Get Netflix Off Its Front Lawn

Tim Mulligan

20 Jan 2016

emerging markets

Amidst all the positive news about Netflix’s continuing growth story, some interesting points were touched upon in yesterday’s Netflix Q4 2015 Earnings Interview with analysts. Perhaps the most revealing meta narrative for the whole management zeitgeist was summed up Netflix’s CFO David Wells when he described the gaining the next 50 million subscribers as “a little bit harder than the first 50 million.

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Why An Indie Film Streaming Service Looks To China To Disrupt Its Competitors

Tim Mulligan

19 Jan 2016

Media and Marketing

If one was to seek out two areas of video streaming that are currently wide open and waiting for consolidation then right at the top of that list would be film and the China market. Ever since last September when Netflix decided to downplay its feature film commitment when it declined to renew its $1 billion licensing deal with Film Distributor Epix (and which was subsequently taken up by Hulu), the world’s largest SVOD (Subscription Video On Demand) Service has looked to its original programming to win market share alongside its competitive pricing strategy.

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Is Apple Poised To Disrupt The Pay-TV Industry By Buying HBO?

Tim Mulligan

14 Jan 2016

As opportunities go, it doesn’t get much bigger than this: the opportunity to buy the most lucrative content creator in video. Rumours are running around that ( click here to see the Market Watch Article ) that Apple is running the rule over HBO in the event of a dispersal sale by its parent company Timer Warner Inc.

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Why Virtual Reality Will Not Break Through To The Mainstream in 2016

Tim Mulligan

13 Jan 2016

The premier of Fox Home Entertainment’s second VR (Virtual Reality) content offering was received with much excitement at CES last week. 21st Century Fox’s blockbuster science fiction smash hit The Martian is the subject of the new VR project which is a combination of video game functionality and story-telling narrative and allows the viewer to experience the film from the perspective of the beleaguered NASA astronaut.

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Netflix Has Now Achieved What Pay-TV Could Only Dream Of

Tim Mulligan

7 Jan 2016

international online video growth

When Netflix’s CEO Reed Hastings gave his keynote presentation yesterday at CES in Las Vegas what caught the media’s attention was the scale of the Video Subscription Service’s global ambitions. Hastings boldly announced that Netflix is now available in 130 countries, including such diverse markets as South Korea , Russia and Saudi Arabia.

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The Birth of The ESPN For Video Games?

Tim Mulligan

5 Jan 2016

Activision Blizzard

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming publisher behind the hugely successful Call Of Duty video game is now looking to get into Pay-TV.

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Disney At The End of 2015: A Tale Of Two Brands

Tim Mulligan

23 Dec 2015

Friday’s downgrade of Disney stock by BTIG analyst Richard Greenfield to a sell rating was based upon the current travails of its Sports broadcasting flagship ESPN. This resulted in a 4% decline in Disney’s share price.

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Netflix Originals In Top Ten Google Search Rankings

Tim Mulligan

17 Dec 2015

Netflix originals

Amidst all the publicity around the most searched for terms on Google in 2015 was the revelation that not one, but three Netflix shows feature in the top ten trending TV Show searches globally. And these three shows are Netflix Originals and so commissioned exclusively for viewing on the world’s largest SVOD (Subscription Video On Demand) service.

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