Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Streaming video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers now subscribe to SVOD services, with over 50% penetration in demographics for under 35s.

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Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Cover image for Next Generation Networks

Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan

15 Mar 2017

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson (real name Arian Asllani) is set to host an eight episode dating series developed by Vice’s pay-TV channel Viceland entitled “Hungry Hearts With Action Bronson”.

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BT Pays A Premium For Video Scarcity

Tim Mulligan

6 Mar 2017

Champions League

Today BT announced the extension of their exclusive UK broadcasting rights deal with UEFA for all Champions League and Europa League matches until the end of the 2020-2021 season. This has cost the UK telco £1.

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YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it was getting into streaming pay-TV in a big way.

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Amazon & Netflix Go To The Oscars

Tim Mulligan

27 Feb 2017

Yesterday’s 89th Academy Awards made history. For the first time, streaming services were critically recognized by the Academy Of Motion Pictures and Sciences with Netflix and Amazon, the two largest SVOD (Subscription Video On Demand) services, each receiving Oscars for their work.

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Awesomeness TV And The Premium Online Video Content Challenge

Tim Mulligan

21 Feb 2017

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in Awesomeness TV for $159 million) decided to halt the development of their premium mobile content service .

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Why Sling TV’s Move Into Cloud DVR Takes SVOD One Step Closer To Supplanting Non-streaming Pay TV

Tim Mulligan

17 Feb 2017

Sling TV’s recently announced that it would be expanding its cloud DVR trial to its subscriber base who access the service through Amazon Fire TV and Android devices. This will be closely followed by rolling it out to Sling TV users.

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The Significance behind The Amazon Prime Video Membership Numbers

Tim Mulligan

16 Feb 2017

Amazon Prime Video

One of the challenges of following the disruption wrought by Amazon in the TV and film business is assessing the size of its Prime membership. Currently a subscription to prime membership includes a subscription to Amazon Prime Video.

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YouTube Unleashes The Power Of Live Streaming

Tim Mulligan

8 Feb 2017

Yesterday YouTube announced that it was opening up live streaming to its creator community who have a following of 1,000 or more on the YouTube platform. The new service called “Super Chat” allows users of the service to “get a creator’s attention” by buying a variety of emoji and chat messages which are then pinned to the top of the chat window for up to five hours.

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The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering with BBC Worldwide, the international commercial arm of the BBC, to launch an exclusive series of Planet Earth II shows on Snapchat’s Discover platform in the US and Canada.

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Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically reached out to the native content creator community who traditionally rely upon YouTube for the majority of their earnings.

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Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement to account for 32% of all short form video views.

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Amazon Steals A March On Netflix With The First Streaming Pay- TV Best Picture Oscar Nomination

Tim Mulligan

27 Jan 2017

Amazon Video Prime

Independent films

In the ongoing video streaming wars currently being fought out between Netflix and Amazon (globally number one and number two global subscription services) Amazon have just claimed a significant victory.

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Netflix And The Tenth Anniversary Of Video Streaming

Tim Mulligan

16 Jan 2017

Content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental business dating back to 2002.

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What’s In A Name: From Yahoo to Altaba

Tim Mulligan

11 Jan 2017

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two.

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Welcome To The New Episodic Reality Of Online Video

Cover image for Welcome To The New Episodic Reality Of Online Video

Tim Mulligan

5 Jan 2017

episodic length

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th .

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US Video Market Overview
SVOD Grows The Pay-TV Market

Cover image for US Video Market Overview

Tim Mulligan

January 2017

US

Streaming video

SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological sophistication of the addressable market and increased engagement of existing users.

Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry” raises fears that all is not well in the world of video advertising.

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The Second Coming Of Silent Cinema

Tim Mulligan

16 Dec 2016

digital behaviour

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke, movies became audiovisual and Hollywood entered its golden age, which lasted right through to the emergence of video in the 1970s and the format wars of the early 1980s.

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