Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook pages.

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SVOD User Deep Dive
TV's Specialisation Period

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Tim Mulligan

June 2017

Apple

Amazon

Amazon

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with ...

Dalian Wanda’s Global Ambition Comes Up Against The Cold Logic Of Financial Reality

Tim Mulligan

27 Jun 2017

Atletico Madrid

Last week Chinese conglomerate Dalian Wanda, which is controlled by China’s second wealthiest individual Wang Jialin, was placed under a regulatory probe by the China Banking Regulatory Commission . The powerful state regulator announced that it was looking into Dalian Wanda, along with Fosun Inte...

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Facebook Gatecrashes VidCon

Tim Mulligan

21 Jun 2017

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to the digital space YouTube’s video rival Facebook is now muscling in on proceedings.

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Altice And The Future Of The US Pay-TV Industry

Tim Mulligan

19 Jun 2017

media investment strategy

On Monday last week, Altice, the fourth largest US pay-TV operator, laid out the details of its planned IPO (Initial Public Offering). With a projected initial public stock price offering of $27-$31 per share, the 45.

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Amazon Ups Its Game In The UK & Germany

Tim Mulligan

23 May 2017

Media and Marketing

Today Amazon announced that it is rolling out Amazon Channels in the UK. This is an add-on for Amazon Prime members which allows them to add premium video channels to their monthly subscription. The channels range from Discovery, Eurosport Player, ITV Hub+, hayu, MUBI, BFI Player, MGM, Hopster to Sh...

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Why Netflix Is A Next Generation Network And Why Amazon Is A Next Generation Operator

Tim Mulligan

19 May 2017

next genration operators

10 years on and the digital landscape is a mobile-centric landscape, with global online video consumption due to reach 50% penetration rates in 2019 (based on the MIDiA Research video forecast modeling).

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Why Facebook Is Getting Into TV

Tim Mulligan

10 May 2017

Last week there was a lot of coverage around the 51% increase in year on year ad revenue and the additional 80 million monthly active users added to Facebook in Q1 2017. However last week also saw the unveiling of a significant new development in Facebook’s overall usermonetization strategy.

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Why Netflix Is A Next Generation Network And Amazon Is A Next Generation Operator
Emerging next generation operator and network assets profiles

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Tim Mulligan

May 2017

Amazon

Amazon

Netflix

The shift to digital consumption has brought SVOD (Subscription Video On Demand) to the fore. And leading the charge both domestically in the US and internationally are Netflix and Amazon Prime Video. Netflix is now in 190 territories and Amazon Prime Video is now available in 242 separate territories.

Can Twitter Successfully Transition Into A Live Streaming Destination?

Tim Mulligan

4 May 2017

At yesterday’s first ever Digital Content NewFronts, struggling social media platform Twitter made a bold play for relevance in the video-centric world of digital content. With much fanfare, Twitter unveiled a slew of 16 separate live streaming partnerships with premium media providers across Spor...

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Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

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Tim Mulligan

April 2017

streaming subscriptions

Netflix

Amazon Prime

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whe...

AR & The Battle Between Snap Inc. And Facebook

Tim Mulligan

25 Apr 2017

Media and Marketing

Last week was a big week for Augmented Reality and its role in live video. On April 18th, Snap Inc. announced that it was launching a new AR feature called World Lenses . Users can now tap the camera screen while using the rear-facing camera to bring up new 3D lenses.

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Netflix Q1 2017: International Picks Up The Slack

Tim Mulligan

21 Apr 2017

Netflix’s Q1 earnings this week revealed a company that is continuing to shape the video streaming market, with international becoming an increasingly central part of the story. With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quar...

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Netflix Q1 2017
International Picks Up The Slack

Cover image for Netflix Q1 2017

Tim Mulligan

April 2017

Amazon

streaming subscriptions

Netflix

With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant. With 43.2% of the global SVOD market and a presence in 190 differing territories the only major piece missing from the picture is Netflix’s failure to launch in China, the largest an...

The Culture Bubble & Scripted Drama

Tim Mulligan

19 Apr 2017

Amazon Prime Instant Video

cultural bubble

Cultural trends are defined by technology and taste arbiters. In the modern era, increasing disposable incomes have transformed the majority of the world into consumers of services as well as products, and newly created audiences have gravitated towards emerging forms of media technology.

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Forget Cord Cutting: It’s A Bigger Cord With More Strands

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Tim Mulligan

11 Apr 2017

Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relati...

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The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

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Tim Mulligan

April 2017

streaming subscriptions

emerging markets

SVOD

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD ser...

Why The NFL Has Given Up On Twitter And Embraced Amazon

Tim Mulligan

7 Apr 2017

Amazon Prime Video

After a much publicized 10 game streaming trial of live Thursday night NFL games on Twitter, the NFL has decided to discontinue the experiment. This week Amazon has bought the digital streaming rights for the next 12 months, starting this fall.

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The Challenge Of Creating Disruptive Pioneers In The TV Industry

Tim Mulligan

31 Mar 2017

At this year’s TV Connect, the headline industry panel was on creating disruptive pioneers. The participants included Mark Wilson-Dunn -the Vice President of BT Media and Broadcast Enterprises, Faz Aftab -Online Commercial & Tech Director at ITV, Felix Tang -Vice President of Huawei Hybrid Vid...

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The Rapidly Growing Niche Online Video Market Opportunity

Tim Mulligan

28 Mar 2017

Falcon Media House

Yesterday Falcon Media House , the international media group focused on the streaming video market, relisted on the London Stock Exchange’s Main Market under the ticker FAL . Overseen by a management team from the overlapping worlds of pay-TV, media streaming and telco, Falcon is a full stack medi...

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