Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Netflix Is Becoming More Efficient Than Spotify At Revenue Generation

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Tim Mulligan

11 Oct 2017

In the streaming wars, there are two standoutsthat grab all the attention and, in many ways, capture the popular zeitgeist around the transformative power of streaming. The two companies are Netflix and Spotify:both were early adopters of streaming technology as a business, to consumer distribution platform for media content.

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The Emerging Video Content Bubble

Tim Mulligan

9 Oct 2017

For the TV industry, the current period of video content spending is a golden era. Content budgets are the highest they have ever been, as are revenues for the top 22 global TV networks. However, the video content business is inadvertently fuelling a speculative financial bubble, where investment returns are moving increasingly out of synch with the market fundamentals.

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Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Cover image for Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Tim Mulligan

28 Sep 2017

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from more than 60 TV shows across the US, Canada, Australia and the UK, CBS’s The Big Bang Theory is the leading TV show in terms of audience fandom, followed by NCIS (also CBS), with the BBC’s Sherlock in third place.

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Introducing MIDiA Fuse

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Tim Mulligan

28 Sep 2017

Digital economy

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world awash with big data, Fuse is about smart data.

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The Emerging Video Content Bubble

Cover image for The Emerging Video Content Bubble

Tim Mulligan

September 2017

Apple

YouTube

Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks have had to increase their spending to compete with these new streaming TV networks.

In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between world views of regulators, politicians and media pundits, as well as the reality of evolving media consumption.

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Comcast Feels The Heat As Wall Street Shows Its Concerns Over Cord-Cutting

Tim Mulligan

13 Sep 2017

Wall Street is not renowned for its ability to take the long-term view. A good example is the recent massive sell-off in Comcast stock, which saw $16 billion wiped off its market cap. It followed the announcement last week from Comcast’s residential products chief Matthew Strauss, that the company could lose as many as 150,000 pay-TV subscribers in Q3 2017.

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A View To a Sure Thing: Why Apple and Amazon Want James Bond

Tim Mulligan

12 Sep 2017

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM, which currently owns the video rights for the James Bond film properties.

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Why Facebook Is Getting Serious About Delivering Sports Video To The Next Billion Digital Users

Tim Mulligan

6 Sep 2017

On Monday, September 4th, the Indian Premier League (IPL) held its media rights tender process for the rights to stream Indian Cricket matches for five years from 2018 to 2022. A total of 24 companies participated in the invitation to tender (ITT), to bid for the broadcast and digital rights both in India and globally.

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Apple, The Culver Studios And The Importance Of Content

Tim Mulligan

4 Sep 2017

The Financial Times has reported that Apple is planning to acquire The Culver Studios, a complex of film-making buildings in LA next to where Sony Pictures is based. The Culver Studios has a long history in Hollywood, with the likes of Howard Hughes and Cecil B.

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Mayweather, McGregor and the Changing of the Guard In Premium Sports

Tim Mulligan

1 Sep 2017

Saturday August 26th saw the biggest prize fight in combative sports history, with unbeaten world welterweight champion Floyd Mayweather in a boxing match against Ultimate Fighting Championship (UFC) fighter Conor McGregor.

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Netflix Acquires Millarworld – The Looming Content Wars

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Tim Mulligan

25 Aug 2017

During the summer recess streaming video reached yet another significant milestone. For the first time, a Streaming Video On Demand (SVOD) service has bought a company for its original content creation capability.

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Why The Creator Of Scandal Has Found A Home In Netflix

Tim Mulligan

15 Aug 2017

How to get Away with Murder

Shonda Rhimes is now a ‘Netflixer’, in the words of Netflix’s chief content officer Ted Sarandos. Rhimes is renowned for being the creator of hit shows such as Grey’s Anatomy and Scandal , which have generated more than $2 billion in licensing for ABC – one of the big three TV broadcast networks in the US.

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Iflix And The Emerging Market Opportunity For Video

Tim Mulligan

9 Aug 2017

Subscription video service Iflix yesterday announced that it had secured $133 million in a new round of funding. It brings the total investment in the company to date to $298 million. Iflix was launched in Malaysia in 2015 and originally focused only on the South East Asian markets.

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Apple, Eros And The Billion Dollar Content Play

Tim Mulligan

8 Aug 2017

emerging markets

On August 7th the Economic Times ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly well-known outside of India, the Eros Group is a content heavyweight in the Indian market, producing over 60 films a year.

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YouTube Q2 2017
Quietly Bigger And Better Than Ever

Cover image for YouTube Q2 2017

Tim Mulligan

July 2017

YouTube

YouTube

Google

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands in stark contrast to rivals in the attention economy, such as Facebook, which provides quarterly updates on its continued growth in active users.

The Relentless Rise of YouTube

Tim Mulligan

27 Jul 2017

emerging markets

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due to the increased performance of its YouTube division.

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What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Tim Mulligan

20 Jul 2017

Game of Thrones

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind online video consumption for the last 12 years, YouTube has been both derided for the superficiality of its video content and for using its safe harbour privileges to undermine existing media models.

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Why Net Neutrality Is Central To The Streaming Economy

Tim Mulligan

13 Jul 2017

The existential question of the digital era is net neutrality. Since the utopian days of 1989 when World Wide Web pioneer Tim Berners-Lee first connected his colleagues via computers at CERN in Switzerland, the emerging interconnected world of academics and entrepreneurs has been engaged in an ongoing battle of the underlying principles of the infrastructure underpinning the internet.

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Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Tim Mulligan

7 Jul 2017

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport in the US.

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