Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
BarbenHeimer needs to usher in media fusion to fully revitalise cinema
Pluto TV Q4 2023 consumer deep dive
Is BritBox International the missing commercial streaming catalyst for the BBC?
Paramount+ Q4 2023 consumer deep dive
Paramount is on the right track but does it have enough time?
Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices
Was 2024 the year of peak ad revenues for Paramount and the Super Bowl?
What the launch of the “Hulu for sports” platform means for Disney and for sports TV
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era
007: Road to a Million is part of Amazon’s larger TV-streaming brand strategy
Why Channel 4 is the canary in the digital ad mine
Bundling 2.0 Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity
Virgin Media Stream Flexible bundling dynamics for cost-sensitive consumers
Smackdown: Netflix is now a sports streamer – and this is just the beginning
Why increased ad-based engagement is hampering Netflix’s revenue growth
MIDiA's 2024 predictions webinar The algorithm is not listening
Why the era of spatial computing will need its entertainment moment
Predicting what happens next in video….
