Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Mission Selfie And The Redefining Of Video Production

Tim Mulligan

6 Jun 2016

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned by the global arm of the BBC and is of particular interest, because of its potentially hugely disruptive business model.

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How Well Is YouTube Red Really Doing?

Tim Mulligan

1 Jun 2016

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional YouTubers and way down the line, from the YouTube channel audiences.

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Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Cover image for Online Video Vendor Landscape

Tim Mulligan

May 2016

Online video

Messaging apps

online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital Natives.

Is The Future Of Cinema To Be Found Through A Video On Demand Service?

Tim Mulligan

24 May 2016

the screening room

In many ways it feels like the late 90’s all over again. A maverick outsider with an innate understanding of the distribution possibilities of an innovative tech platform wants to disrupt a massive and culturally resonant high margin content business.

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Is A New Pay TV Giant Enough To Save An Industry Under Attack From Online Video?

Tim Mulligan

19 May 2016

Finally, the seventh largest US pay-TV Operator Charter has completed its protracted takeover of rivals Time Warner Cable and Bright House Networks. This catapults Charter towards the top ranking of the pay –TV operators, making it the second biggest U.

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Virtual Reality And Scripted Drama

Tim Mulligan

13 May 2016

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of Fox Studio’s The Martian Experience, their second VR project in conjunction with a major big screen production.

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Chelsea: The First Global Talk Show & Netflix’s Pivot To The Mainstream

Tim Mulligan

11 May 2016

Media and Marketing

Today, Netflix launches its new thrice-weekly talk show simply entitled “Chelsea” after its host Chelsea Handler. In doing so, Netflix is going after those mainstream broadcast TV viewers who see online video as something merely for filling in the down-time during their morning commute.

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The YouTube Evolution

Cover image for The YouTube Evolution

Tim Mulligan

5 May 2016

Native Content Creators

AsYouTube movesinto its second decade, the world’s largest video sharing site is undergoing significant changes. From the launch of YouTube Red, it’s paid ad-free subscription service complete with an original’s content strategy, to the massive increase in subscriber views as a wider consumer base embraces short form video content.

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State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

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Tim Mulligan

April 2016

YouTube

emerging markets

Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia over indexing on the number of views in relation to subscribers.

Viacom, Dish Networks And The Content Carriage Squeeze

Tim Mulligan

26 Apr 2016

The last minute renewal of the carriage agreement between TV Network giant Viacom and Dish Networks, the third biggest pay TV operator in the US, revealed just how much the balance of power is shifting in the US TV industry.

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Amazon Ups The Stakes For Netflix

Tim Mulligan

18 Apr 2016

Next Monday Amazon will roll out its standalone SVOD (Subscription Video On Demand) service which will for the first time enable consumers to access its video services without being Prime customers. Prime is the premium delivery service which has been heavily promoted by the online retailing giant and has been at the forefront of its video service strategy.

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Why Social Media Needs Video

Tim Mulligan

15 Apr 2016

facebook. twitter

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statementthat it was placing a new video tab at the centre of its mobile app, facilitating video discovery and sharing.

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Why Facebook Is Tentatively Expanding Live Video Streaming

Tim Mulligan

6 Apr 2016

Facebook announced today that it was expanding the functionality of its Live feature, enabling non-celebrities for the first time to broadcast live video to groups and respondents to events. Alongside this significant development, a new video tab has been created for the Facebook mobile app placing video discovery at the centre of the user experience for smartphone users.

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YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Cover image for YouTubers Go Mainstream

Tim Mulligan

March 2016

YouTube

YouTube Channels

short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popularity.

The Sky Kids App Follows In The Footsteps of DisneyLife & YouTube Kids

Tim Mulligan

30 Mar 2016

Media and Marketing

Tomorrow British pay-TV giant Sky will launch its Sky Kids app , which will be free of charge for its existing subscribers. The app has been designed with parents in mind to create a safe and engaging filter for Sky video content for the children of Sky customers.

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Why YouTube Is Getting Into Live Streaming

Tim Mulligan

24 Mar 2016

Yesterday the news broke on VentureBeat that YouTube has been secretly building a new app for live streaming video. This places the world’s largest video platform into direct competition with Facebook with its Live video broadcasting feature for select A-Listers, and Twitter with its unrestricted Periscope app.

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Sports Content Comes To Basic Sky Subscription Packages

Tim Mulligan

18 Mar 2016

Today Sky announced that it is making a selection of sports content available to basic package subscribers. A new channel called Sky Sports Mix launching this summer will bring a range of sports content to all its TV customers in the UK and Ireland.

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Sky Gets Serious About Virtual Reality

Tim Mulligan

17 Mar 2016

Today Sky announced that it has created an in-house unit dedicated to Virtual Reality (VR) content production called Sky VR Studio. This underlines the importance with which Europe’s largest pay-TV company assigns to the new immersive form of story telling.

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The Imminent Launch Of Comic-Con HQ Highlights The Trend Towards Online Video Fragmentation

Tim Mulligan

17 Mar 2016

digital natives

On March 14th, Comic-Con and Lionsgate jointly announced the imminent launch of Comic-Con HQ a new SVOD (Subscription Video On Demand) service. The new platform will allow Beta access on the 7th of May in advance of its official launch in in June.

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The Chinese Online Video Landscape Is About To Change

Tim Mulligan

15 Mar 2016

Last Friday, Baidu, the Chinese tech group mainly known for its leading search engine in the Chinese market, announced that it was effectively spinning off Qiyi (recently rebranded to the domestic market as iQiyi).

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